Marketing – Vocabulary – Chapter 8

communication
process of exchanging messages between a sender and receiver
channels
avenues through which messages are delivered
feedback
receiver’s response to a message
barriers
obstacles that keep a receiver from understanding the message
setting
circumstance under which the communication takes place
distractions
things that compete with the message for the listener’s attention
emotional barriers
biases against the sender’s opinions
jargon
specialized vocabulary used by members of a particular group
process
a series of steps by which a task is accomplished
respond
to answer or reply
persuade
convince a person to change a perception in order to get them to do what you want
enumeration
listing items in order
generalization
a statement that is accepted as true by most people
enhance
improve; make better or clearer
sequence
the order in which things happen
4 types of communication
reading, writing, speaking, listening
2 things you must have to have communication
sender and receiver
3 purposes of communication
inform, persuade, entertain
memorandum
short written message to someone within your company