SWOT analysis is part of the _________
4 P’s in the marketing mix
Internal capabilities that may help a company reach its objectives
Strengths (Internal, +)
Internal limitations that may interfere with a company’s ability to achieve its objectives.
Weaknesses (Internal, -)
External factors that the company may be able to exploit to its advantage.
Opportunities (External, +)
Current and emerging external factors that may challenge the company’s performance.
Threats (External, -)