A combination of the four elements of marketing. (Product , price , place , population)
Market Mix :product
The goods,services, or ideas a business will offer his customers
Market Mix :place,
The place element can make or break the buying experience.
Market Mix :promotion,
Promotion refers to the various types of communication that marketers use to inform, persuade, or remind customers bout their products
Market Mix : price
Amount of money a firm sk in exchange for its products.
and behavioral segmentation