Marketing Segmentation Variables

Geographic
Country/Continent
Geographic
Geographic Region
Geographic
City/metro size
Geographic
density
Geographic
climate
Geographic
coastal/inland
Demographic
age
Demographic
family size
Demographic
family life cycle
Demographic
gender
Demographic
occupation
Demographic
education
Demographic
religion
Demographic
race
Demographic
generation
Demographic
nationality
Psychographic
social class
Psychographic
Psychographic lifestyle
Psychographic
Personality
Psychographic
Activities, Interests, Opinions
Behavioral
Behavioral Occasions
Behavioral
benefits
Behavioral
loyalty
Behavioral
user status
Behavioral
readiness stage
Behavioral
attitude toward product
Behavioral
shopping style
Behavioral
Brand knowledge