Marketing Research Chp 1

What is the order of the six steps in the marketing research process?
Problem Definition, Develop an Approach to the Problem, Research Design Formulation, Data Collection, Data Analysis, Report Presentation
What type of services are companies whose primary service offering is their expertise in collecting data for research projects?
field services
What is Market Research?
The systematic and objective identification, collection, analysis, dissemination, and use of information to aid in marketing decisions
What does MIS stand for?
Marketing information system
What is the first step in the Marketing Research process
Define the problem
Full service suppliers offer all of the following except
Large global applications
Provides facilities and recruit respondents for focus groups and other forms of qualitative research:
Qualitative Services
Marketing research departments located within firms
Internal suppliers
Which is limited service in research suppliers
Field services
Which is a controllable marketing variable
Pricing
Full service suppliers are companies that offer what range in marketing research activities?
Full
Which is not a customer group?
Distribution
What is the purpose of marketing research?
Assisting management in decision making related to marketing problems
What is the purpose of problem-identification research?
Identify problems that don’t yet exist but might arrive in the future
What is the 3rd step in the Marketing Research Process?
Research design formulation
What is the last step in the Marketing Research process?
Report preparation and presentation
Which of the following is not a controllable marketing variable?
Placing
The role of the marketing researcher is to help
Understand the nature of forces that shape customer groups
Describe the nature and scope of customer groups
What is research undertaken to help identify problems that are not necessarily apparent on the surface?
Problem identification research
Which of the following is not an example of promotions research?
test marketing
What is marketing research?
The systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing
What research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future?
problem identification research
What companies specialize in conducting marketing research on the Internet, including social media?
internet services
The systematic and objective identification collection, analysis, dissemination and use of information for the purpose of assisting management in decision making related to the identification and solution of problems in marketing is what type of research?
marketing
Research that is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future is what type of research?
problem identification
A set of six steps that defines the tasks to be accomplished in conducting a marketing research study.
Marketing research process
What is the first step in the marketing research process?
Problem definition
Research that is undertaken to help identify problems that are not necessarily apparent on the surface
Problem-Identification Research
Which of the following is an example of Problem-Solving Research
Product Research
Which of the following is a controllable marketing variable
pricing
Full Service Suppliers…
Companies that offer the full range of marketing research activities
Which of the following services does project based work?
Customized services
What does competitive intelligence mean?
To research your competitors
What step do you take after defining a problem?
Approach development
What are the two types of markets that researchers gather data for?
Target market and secondary market
( ) is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.
marketing research
( ) is research that is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future.
Problem identification research
All of these are steps in the research design formulation except…
decision making
Marketing managers are in charge of all of the following except…
Distribution
How many steps does the marketing research process consist of?
6
What does RIC stand for?
Research industry coalition
Which technique is not in the Decision support system?
Structured problems
The first step in the market research process is
Defining the problem
A full service supplier is
A company that offers the full range of marketing research activities
An external supplier is
Outside marketing research firm hired to supply marketing research data or services
DSS stands for what important market research system
Decision support system
Which is NOT a step in the Marketing Research Process?
Define the Potential Solution to the Problem
From external suppliers, there are limited-service suppliers. Which of the following is a service provided by limited-service suppliers?
Technical and Analytical Services
Problem-Identification Research includes all of the following except:
Distribution Research
What type of marketing research job is where an analyst handles the details involved in executing the project and the analyst designs and pretests questionnaires and conducts a preliminary analysis of the data?
Analyst
What is not a role of marketing research?
Pricing
What is the value of the researcher?
Help the manager make sense of all the data
Market research is conducted for which of the following reasons?
Problem-identification research
Problem solving research
Problem solving research includes all the following except
International buying case
Which of the following is not part of the marketing research process
Business to business rivalry
The process of enhancing marketplace competitiveness through a greater understanding of a firm’s competitors and the competitive environment
Competitive intelligence