Marketing Principles: Unit 1- Skills for Marketing

Employability skills
Non-technical skills also known as “soft skills” that include the knowledge, skills, attitude and behavior you need to get work, stay in work and do your job well.
Initiative
The quality of doing another job after you are Done with the first job and not having to be told to do it. is also known as self-management.
work ethics
an attitude that combines hard work, good performance, and dependable results
Professional organization
an organization seeking to further a particular profession and the interests of individuals engaged in that profession
Diversity
acceptance and respect for others. It means understanding that each individual is unique, and recognizing individual differences.
Attitude
a person’s outlook on life that can reflect how a person feels,thinks, or acts toward an object or idea.
Constructive Criticism
criticism or feedback with a positive motive that is used to help a person to better in their performance.
non-verbal communication
includes gestures, facial expressions, and body positions (known collectively as “body language”), as well as
unspoken understandings and presuppositions, and cultural and environmental conditions that may affect any encounter between people
Integrity
the quality of being honest and having strong moral principles; moral uprightness.
communication process
the process of sending information from one person to another so that it can be understood
creativity
Mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task. “Amy’s creativity is the main factor that landed her the job at the design firm.”
Teamwork
The process of working collaboratively with a group of people in order to achieve a goal.
Leadership
using your ability to motivate others toward a common goal. Involves directing, organizing, goal setting, and motivating
Business Etiquette
Expected behaviors and expectations for individual actions within society, group, or class. Examples include dressing
professionally, using proper language, and respecting others differences.
Sender
the person who initiates or sends a communication
receiver
the person for whom a message or communication is intended
noise
the interruptions that can affect the process of sending a communication effectively
feedback
the response to a message or communication
Business Casual
professional dress that is less formal than normal business etiquette demands. For instance, rather than a suit, employees may wear khakis and polo shirts or teachers may wear jeans and spirit wear.
Visual Aid
an aid which enables the listener to see pictures or real examples of the subject being presented. Examples include pictures, charts, posters, handouts, displays.
channels of communication
the medium used to communicate information. Examples can include: Business letters, memos, Agendas, Emails, social media, and the telephone
presentation
oral delivery of information in order to inform, persuade, educate or entertain an audience