Marketing Price equations

price base markup formula
selling price-cost/selling
cost base markup formula
selling price-cost/cost
target profit pricing
(P x Q) -(FC+(UVC x Q))
BEP
FC/ (P – UVC)
ROS
net income (before taxes & interest) / sales
Price equation
listed price – incentives & allowance + extra fees
total revenue
P x Q
total cost
FC + (UVC x Q)
profit
total revenue – total cost
FC
total cost – (variable cost (quantity))