the action or business of promoting and selling products or services, including market research and advertising.
Marketing mix/new marketing
mixrefers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place.
a particular group of consumers at which a product or service is aimed.
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year.
An organization’s strategy that combines all of its marketing goals into one comprehensive plan.
is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
the most profitable areas to offer a new product or service.
The marketing plan
is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year.
is a management-approved expression of the performance threshold(s), requirement(s), or expectation(s) that must be met to be appraised at a particular level of performance.
a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
is a business tool.
A summary is a restatement of someone else’s words in your own words.
that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
market (a product) on a large scale