marketing plan action #1

Marketing
the action or business of promoting and selling products or services, including market research and advertising.
Marketing mix/new marketing
mixrefers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place.
Target Market
a particular group of consumers at which a product or service is aimed.
Marketing plans
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year.
Marketing strategy
An organization’s strategy that combines all of its marketing goals into one comprehensive plan.
Marketing concept
is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Market segmentation
is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Market identification
the most profitable areas to offer a new product or service.
The marketing plan
is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year.
performance standard
is a management-approved expression of the performance threshold(s), requirement(s), or expectation(s) that must be met to be appraised at a particular level of performance.
Swot analysis
a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Pest analysis
is a business tool.
Written summary
A summary is a restatement of someone else’s words in your own words.
Customer profile
that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
Mass marketing
market (a product) on a large scale