Marketing – Objective 1.05 Vocabulary

Facts
something that actually exists; reality; truth
Estimates
an approximate judgment or calculation
Predictions
a forecast of something to happen
Relationships
a connection, association, or involvement
Marketing Information
data collected from internal sources, external sources or marketing research
Request and complaint reports
A record of customers and the products they request and complaints they made
Lost sales reports
a report that records why items or orders are cancelled
Call reports
a report that list sales people’s meeting or contact with customers
Activity reports
reports requiring salespeople to provide details of their activity in a given period