Marketing- Objection Methods

Boomerang
Bring objection back to customer
Boomerang example
“But black is a powerful color.”
Demonstration
Showing how to operate a product
Demonstration example
“Here, I’ll show you”
Denial
When a customer’s objection is based on misinformation
Denial example
“no, ours…”
Question
Learn more about objections
Question example
“What concerns you about (product)?”
Substitution method
Recommending a different product to match customer’s needs
Substitution method example
“What about this one”
Superior point
Admitting disadvantages in certain product but then present superior points to offset or compensate for them
Superior point example
“True, but…”
Third party
Using a previous customer or neutral person to get a testimonial about a product
Third party example
“Yes, I loved mine!”