Marketing New Shoes

Contractor bid
any info part of a bid or proposal that has not been made public yet
Costs of Goods Sold
a measure of the cost of merchandise sold or cost of raw materials and supplies used for producing items for resale
Customer satisfaction
Customers’ evaluation of a good or service in terms of whether it has met their needs and expectations
Domestic market
market composed of buyers and sellers within a nation
Foreign market
markets outside the domestic market
Gross margin
Gross Profit/Sales
Home market
Countries will specialize in products that have high domestic demand
Market share
A company’s product sales as a percentage of total sales for that industry
Marketing research
the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
Product level
designing a product, advertising a product, and maintaing a product manager and staff
Return on Marketing
The net return from a marketing investment divided by the costs of the marketing investment.
Return on Sales
Net Income/Sales