Marketing Mix and the 4 P’s

Promotion
any form of communication used to inform, persuade, or remind
Place/Distribution
the locations and methods used to make a product or service available to the target market
Price
the money a customer must pay for a product or service
Product
anything a business offers to satisfy a customer’s needs
Target market
the specific group of consumers who have similar wants and needs
Marketing mix
the blend of product, price, place, and promotion optimized for the target market
The Four P’s
product, price, place, promotion