An approach to business that centers on capturing business by focusing on creating and manufacturing better products at lower prices.
Companies emphasized widespread distribution and promotion in order to sell products and services
describes a firm in which all decisions are made with a conscious awareness of their effect on the consumer.
the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives
the world of commercial activity where goods and services are bought and sold
research that gathers and analyzes information about the moving of good or services from producer to consumer
Identified segments of the market that a business wants to have as their customers.
The blending of four marketing elements-product, Place (distribution), price, and promotion
an artifact that has been created by someone or some process
the high value or worth of something
Shipping and transportation, delivery to customers.
encouragement of the progress or growth or acceptance of something
A written document that acts as a guidebook of marketing activities for the marketing manager
physical products purchased by companies to produce other products
goods (as food or clothing) intended for direct use or consumption
Inexpensive products that are purchased regularly and require little time and effort for purchase decisions.
Items purchased after comparing prices and features.
goods that are not mass-produced but rather assembled individually or in small quantities
The blending of four marketing elements: Product, Price, Place (distribution), Promotion
a statement of what is to be accomplished through marketing activities
a written document that acts as a guidebook of marketing activities for the marketing manager
a company’s plan that identifies how it will use marketing to achieve its goals
a marketing strategy that entails the creation of new products for present markets
marketing efforts to produce, promote, and reclaim environmentally sensitive products
cause related marketing
Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign
the generation following the baby boom (especially Americans and Canadians born in the 1960s and 1970s)
People born between 1979 and 1994
global marketing standardization
Production of uniform products that can be sold the same way all over the world
Marketing that targets markets throughout the world