Marketing Mana Equations

Contribution per unit
unit selling price – unit variable costs
Market Share
Firm, brand, or product sales/market sales
unit volume to achieve profit goal (2)
(total fixed costs + total dollar profit goal)/contribution per unit
OR
total fixed costs/(contribution per unit – per unit dollar profit goal)
Dollar break-even volume (2)
unit selling price * unit break-even volume
OR
total fixed costs/contribution margin
unit break-even volume
total fixed costs/contribution per unit
contribution margin
contribution per unit/unit selling price