Which of the following is true due primarily to the inseparability of services?
A service is produced and consumed at the same time
The more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
Which of the following is the most logical reason that many organizations rely heavily on personal selling?
to more effectively sell highly technical or very expensive products
a newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business. What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations?
Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.
For which of the following operations would telemarketing efforts likely be the most successful and most profitable?
selling plastic bottles to a bottling company
To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?
Provide clean tablecloths and cloth napkins for each new customer
Which of the following is true about convenience stores?
They create time utility for their customers
With which type of marketing communication does the marketer have the greatest level of control over the message?
It is most accurate to say that channels of distribution provide which of the following?
time, place, and ownership utility
Chevrolet runs a promotion where consumers can redeem 2 free ski lift tickets at their local dealer through a test-drive promotion. According to the communication model, the people coming into the dealership to test-drive a vehicle are the ____.
Advertising through sampling (trying a product) that is designed to create buzz is called ______ .
As a supply chain manager you ensure that the right product, in the right quantity, in the right condition is delivered to the right ______, at the right place, at the right time and at the right _______.
Blogs, wikis, and virtual worlds are all examples of ______.
Advertising, sales promotion, public relations, and buzz building activities are all ______.
Channels that should be united under the concept of integrated marketing communications
Shoplifting, sweethearting, and retail “borrowing” are all problems that contribute to _______.
Producers benefit from using intermediaries because they ________.
Offer greater efficiency in making goods available to target markets
There will always be a need for channel intermediaries that physically handle the product.
Which of the following is most closely associated with upscaling in retailing?
Greater operating costs
Which of the following is NOT one of the four main roles performed by marketing communication?
According to the Census, the largest retail categories (in annual sales) include:
At-home food & bev
Viral marketing is most closely related to which of the following?
The real-world example discussed in class, LevelUp, uses _______ as part of their selling strategy.
U-Frame-it is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed BEFORE the others?
What are the message objectives of U-Frame-It?
Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?
Which of following is NOT a benefit provided by e-commerce?
it provides consumers the satisfaction of instant gratification
Which of the following is a service industry in the United States that is likely to see growth due primarily to demographic changes?
living assistance for seniors
Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers’ demands, no more and no less?
A manufacturer of a variety of tech devices asked its marketing department to develop inexpensive methods of building and maintain brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company’s new products. This is an example of using _______.
The Consumer Confidence Index uses monthly data from 500 interviews to measure consumers’ perceptions of ____________, short-term, and long-term U.S. economic prospects
Political Candidates often hire image consultants who tell them what clothes to wear, how to wear their hair, and how to act in front of a crowd of people. Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?
Do-it-yourself advertising is a type of __________.
The theft and unauthorized repurposing of intellectual material via the internet is called ________.
online distribution piracy
If you visit diamondsforever.com, you can design your own ring. This site, which is operated by Engaging Engagements, then allows you to email a picture of you ring to friends and relatives. This way, they can share in excitement and be informed of the website’s existence. Engaging Engagement is using _________.
Jell-O ads contain the phrase “Make some magic.” All Ace Hardware store ads contain the statement “Life is an ongoing project.” The American Dairy Farmers run ads that say, “Ahh, the power of cheese.” These are all examples of _______
When sales are made in a local Walmart, the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation. The use of __________ makes this possible
POS system (Point Of Sale0
Pro Sports provide an excitement example of which form type of distribution?
An ad for Mongoose mountain bikes shows a serious bike transversing remote and rugged but beautiful terrain and states, “There are places that are so awesome and so killer that you’d like to tell the whole world about them. But please, don’t.” This ad uses the _____________ appeal
Which of the following is the type of advertising that the media run free of charge?
public service advertisements
The idea of buzz isn’t really new, but the magnifying effect that technology has on the spread of buzz is new.
A multi-channel strategy is _______ based and an amni-channel strategy is ______ based.
A cashier who purposely undercharges a customer or allows a friend to walk away without paying for items would most likely be accused of which of the following?
Which of the following product offerings is Intangible?
The point of distribution channels is to maximize ________.
Avis positioned itself against market-leading Hertz by claiming “We’re number two, so we try harder.” This is an example of ________.
Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?
Viral marketing primarily uses which of the following communication channels?