Marketing Jargon BMGT350

Abrogate
to abolish by authoritative action
Accost
To approach and address boldly; to confront
Aegis
Protection, sponsorship
Asperity
harshness of manner or tone
Bagatelle
something of little value or significance
Besmirch
To harm or injure one’s reputation
Canard
Unfounded rumor or story
Chagrin
Distress or embarrassment
Cogent
Clear, convincing, logical argument
Compensatory
Payment intended to make up for a loss
Congenial
Pleasing due to personality
Dearth
Scarcity; lack of something
Dilatory
Slow to act, unhurried, lazy
Demur
To raise doubts or objections; to protest
Dolorous
Expressing misery, grief
Dulcet
Sweet to the taste, pleasing to the ear; agreeable
Effrontery
Very confident attitude, to the point of being rude; audacity
Eminent
Well known; distinguished
Ennui
Boredom
Erudite
Having or showing knowledge that is gained by studying
Euphemism
A more pleasing way of saying something
Exonerate
To prove someone is not guilty of a crime
Facile
Easily accomplished
Fiat
Official order given by someone in power
Foment
To arouse, to stir up trouble
Galvanize
To charge, to electrify, to inspire
Germane
Being at once relevant and appropriate
Glib
Said or done too easily or carelessly; speaking in a smooth easy way that is no sincere
Halcyon
Notion of calm, quiet, serenity; untroubled
Heinous
Shockingly evil, deserving of hate
Histrionics
Behavior that is too emotional or too dramatic
Imbibe
To drink, to gulp, to slurp; to absorb into the mind and retain
Impeccable
Flawless, the ideal, unblemished
Implaceable
Not capable of being appeased or changed; inflexible
Inane
Very silly, pointless
Indict
To charge with an offense, to criticize
Innocuous
Harmless, not likely to bother or offend
Intrepid
Having no fear, bold, brave
Jaunty
Having a confidence quality; spirited; lively
Knell
Stroke or sound of a bell rung slowly for a death
Lampoon
Piece of writing that mocks a well-known person
Loathe
To hate something; despise
Manifest
Able to be seen, easy to understand
Mendacious
Not honest, likely to lie
Mollify
To make someone less angry
Nadir
The worst, the lowest point of something
Neophyte
A person just learning something
Nuance
Subtle distinction or variation
Obsequious
To help someone or obey someone who is deemed important
Odious
Causing hatred
Panacea
Cure all
Parsimonious
Unwilling to spend money, using the fewest variables possible
Pell-mell
Disorder; berserk or wild
Penchant
Tendancy
Perfunctory
Done out of habit
Poignant
Causing strong feelings of sadness
Potpourri
Medley
Prevarication
To deviate or avoid the truth
Propinquity
Nearness of blood, proximity
Puissant
Powerful, influential, strong
Raconteur
A person who is skilled in telling stories
Rapacious
Always wanting, greedy
Raze
To destroy, annihilate
Redress
To rectify a grievance or complaint
Reprimand
To scold
Reticent
Made no sound, reserved
Risible
Humorous, silly
Salubrious
Wholesome, restorative
Scion
Someone born into a rich family
Sinecure
A job or position where someone is paid to do no work
Specious
Appearing to be true but actually false
Stymie
To stop someone from doing something
Surfeit
An amount that is more than needed
Tantamount
Equal to something in value, meaning
Timorous
Timid, easily frightened
Ubiquitous
Common, existing everywhere
Usurp
To take and keep power with force without right