Marketing Exam Ch.12

A Marketing channel refers to
individuals and firms involved in the process of making a good or service available for use or consumption by consumers or industrial users
Sysco is a global leader in distributing food products and supplies to restaurants, healthcare and educational facilities, and the hospitality industry. The company makes a weekly delivery to the student union on your college campus. Which type of function did this channel intermediary perform in this instance
Logistical
Herbalife sells nutrition, weight management, and personal care products through a network of over 2 million independent distributors in more than 75 countries. Distributors purchase products at wholesale and sell them at retail prices. Herballife uses which type of marketing channel?
Indirect channel
Multichannel marketing refers to
The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online
The three major types of vertical marketing systems are administered, contractual, and
corporate
The four major considerations for satisfying buyer requirements when designing distribution channels include information, convenience, pre-post-sale services and
variety
A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members. Influence can take four forms: economic influence, expertise, identification with a particular channel member, and
the legitimate right of one channel member to direct the behavior of other members.
How is customer service related to logistics management?
A firm must drive down logistics costs as long as it can still satisfy customer requirements
The driving force behind an efficient supply chain is
reducing cost
GNB Technologies manufactures lead-acid batteries, and enlists UPS for assistance with its supply chain. UPS also helps the company to obtain used products that are then recycled, which has resulted in reclaiming 90% of the lead from its batteries. This is an example of
reverse logistics.