Opportunity, pressure, rationalization
Condition or situation allowing fraud
Weight of burdens on fraud committer.
Reconciling or justifying behavior
Marketers push products that you don’t want on you, consumers are no match for the power of marketers, marketers are deceptive, marketers believe in planned obsolescence.
Businesses are accountable for their actions
Use marketing to solve social problems
Personal ethical understanding
Understanding right and wrong
Applications of ethics to business situations
Combat fraud, lies, unfairness, etc.
Willing to pay the price for standing for truth
Help others learn and apply ethics