coordinates all of the physical elements in a place of business to project an image to customers.
refers to the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.
The exterior of a business
a canopy that extends over a store’s entrance. Marquees are built over theater entrances, where names of the latest plays or movies are displayed.
refers to ways that stores use floor space to facilitate and promote sales and serve customers.
permanent or movable store furnishings that hold and display merchandise.
Point-of-purchase displays (POPs)
stand-alone structures that serve as consumer sales promotion devices.
interactive point-of-purchase displays that are free-standing, full-service retail locations.
objects that hold the merchandise on display or support the display setting.
illustrates the relationships among colors.
are opposite each other on the color wheel and create high contrast.
are located next to each other on the color wheel and share the same undertones.
involve three colors equally spaced on the color wheel, such as red, yellow, and blue.
an area in the display that attracts attention first, above all else.
refers to the relationship between and among objects in a display.
placing large items with large items and small items with small items
placing several small items with one large item within the display.