Marketing Cloud Email Specialist

NTO wants to send a series of of welcome emails – which is the best way to do it?
Playbook
What combination can you add in a specific send?
a) List and Audience
b) List and Data Extension
c) List or Data Extension
d) List and/or Groups
NTO has millions of customer data – which is the best way to segment the data?
Audience builder or Drag and Drop segementation
As per compliance guidelines, by when should you remove a subscriber after unsubscribe request?
in 10 days
How does an organization ensure best deliverability for a new send?
Send it to active and engaged subscribers
Which is a good optimal email design ? 3 options
a) User personalization strings
b) Segmentation
c) Optimize for mobile devices
Best practices in using personalization string
a) Should have a default value
b) Have the %%stringname%%
c) Use in subject and body of email
What is personalization string?
A personalization string is a tag that lets you insert any of the attributes in your account (such as subscriber name) into your emails
NTO wants to send a series of emails and customer data resides in two data extensions. Customer ID field is common and is a primary key. How will you segment the customers?
Audience builder
Data filter
How will NTO grow its subscribers?
Use of AMPScript
AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, and SMS messages. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis
What can a content area contain?
Static
Dynamic
A/B testing
How does approval process work in emails?
Approvals allow you to maintain control and consistency over your email communications and branding on a company-wide basis. By implementing the Approvals process, you can ensure that your users can send only the correct final version of the email message. You can also ensure that email messages meets all necessary compliance requirements and improve deliverability statistics.
How does the A/B testing split work or best practice for A/B testing?
The percentage of your subscribers to send your A/B test to depends on the number of subscribers in your list(s). If you have more than 50,000 subscribers, we recommend sending to 5% per condition. If you have less than 50,000 subscribers, we recommend using 10%.
What is send classification?
A send classification lets you define parameters for an email job in a central location and reuse those parameters for multiple email send definitions
What is email validation?
Ensures
1) link to profile center
2) physical email address
What is web collect?
Web Collect is ExactTarget’s sign up form functionality that allows your subscribers to subscribe, provide attribute information, or unsubscribe from your communications on your website
Subscriber key explanation
1) Unique
2) Not same as primary key
3) Can contain email address
Why are field lengths important in data extension?
Master unsubscribe vs global unsubscribe
A master unsubscribe is when a subscriber chooses to unsubscribe from every email sent from your company.
A global unsubscribe is an event that occurs when a subscriber chooses to unsubscribe from every email sent from the Salesforce Marketing Cloud.
What is data relationship?
a. Join two or more DEs and combine into one DE?
b. Join two or more DEs, filter/segment DE?
What parameters can be configured in Account send report?
Where do you find more information on marketing cloud connector?
help.exacttarget.com
What is import activity?
An import is an activity to use the information from an outside file to update a subscriber list or data extension.
What is automation?
Automation Studio is an Salesforce Marketing Cloud application used to execute marketing automations on an immediate or scheduled basis