How do managers match resources and capabilities to make long-term growth decisions?
For planning to benefit the entire organization, it must support the organization’s mission and objectives as part of a(n) _____.
Which of the following is used to allow firms to avoid external issues that might hurt the firm while seizing opportunities for growth?
Employee skills and their knowledge, skills, and intellect are considered to be _____.
Human and Intellectual Capital
Which of the following is used to determine how marketing contributes to the firm’s financial success?
Return on Marketing Investment
Which of the following is used by organizations to carry out the day-to-day activities of the marketing plan?