Marketing Chapter 18 Color Wheel

name three colors that are adjacent
blue, blue-green, green
name three colors that are complementary
violet and yellow, red and green, blue and orange
name five warm colors
orange, red-orange, red, yellow, yellow0orange
name five cool colors
blue, blue-violet, green, violet, blue-green
warm colors are typically used to sell ________ priced items
lower
cool colors are typically used to sell _________ priced items
higher
white
purity, simplicity, goodness
green
healing, environment
black
power, evil, mystery
gray
stability, maturity
pink
beauty
blue
confidence, peace, calmness
purple
wisdom, royalty
yellow
caution, energy
red
danger, passion