Marketing Chapter 15 Review

Closing the sale
Obtaining an agreement to buy from the customer.
Buying signals
The things customers do or say to indivate a readiness to buy.
Trial close
An initial efford to close a sale.
Which Close
Encourages a customer to make a decision between two items.
Standing-room only Close
Used when a product is in short supply or when the price will be going up in the near future.
Direct Close
When a salesperson asks for the sale.
Service Close
A closing method in which you explain services that overcome obstacles or problems
Suggestion Selling
Selling additional goods or services to the customer.
Customer Relationship Management (CRM)
Involves finding customers and keeping them satisfied, provides companies with the means to develop and nurture customer relationships.