Marketing Chapter 11: Retailing and Wholesaling

retailing
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Retailer
A business whose salses come primarily from retailing.
Shopper marketing
Using in-store promotions and advertising to extend brand equality to “the last mile” and encourage favorable point-of-purchase decisions.
Specialty store
A retial store that carries a narrow product line with a deep assortment within that line.
Deparment Store
A retial store that carries a wide variety of product lines, each operated as a seperate department managed by specialty buyers or merchandisers.
Supermarket
A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store
A small store, located near a residential area, that s open long hours seven days a weel and carries a limited line of hig-turnover convenience goods.
Superstore
A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category Killer
A giant specialty store that carries a very deep assortment of particular line.
Service retailer
A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
Discount store
A retail operation that sells standard merchandise at lower prices by accepting lower margin and selling at higher volume.
Off-Price retialer
A retailer that buys at less-than regular wholesale pricces and sells at less than retail.
Independent off-price retailer
An off-price retailer that is either independently owned and run or is a division of larger retail corporation.
Factory outlet
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer’s surplus, discontinued, or irregular goods.
Warehouse club
An off-priced retailer that sells limited selection of brand name grocery items, appliences, clothing, and other goods at deep discounts to members who pay annual membership fees.
Corporate chains
Two or more outlets that are commonly owned and controlled.
Franchise
A contractual association between a manyfacturer, wholesaler, or service organization and independent business people who buy the right to own and operate one or more units in the franchise system.
Shoping center
A group of retail businesses built on a site that is planed, developed, owned, and managed as a unit.
Showrooming
The shopping practice of coming into retail store showrooms to check out merchandise and prices but instread of buying from online-only rival, sometimes while in the store.
Merchant wholesaler
An independently owned wholesale business that takes tite to the merchandse in handles.
Broker
A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
Agent
A wholesaler who represents buyers or sellers on a relatively permenent basis, performs only a few functions, and does not tale title to goods.
Manufacturers’ and retialers’ branches and offices
Wholesaling by sellers and buyers themseleves rather than through independent wholesalers.