Marketing An Introduction Chapter 16

Sustainable Marketing
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
Consumerism
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens and government agencies to protect and improve people’s current and future living environment
Environmental Sustainability
A management approach that involves developing strategies that both sustain the environment and produce profits for the company
Consumer-Oriented Marketing
The philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumers’ point of view
Customer-Value Marketing
A principle of sustainable marketing that holds that a company should put most of its resources into customer-value-building marketing investments
Innovative Marketing
A principle of sustainable marketing that requires that a company seek real product and marketing improvements
Sense-Of-Mission Marketing
A principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms
Societal Marketing
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests
Deficient Products
Products that have neither immediate appeal nor long-run benefits
Pleasing Products
Products that give high immediate satisfaction but may hurt consumers in the long run
Salutary Products
Products that have low appeal but may benefit consumers in the long run
Desirable Products
Products that give both high immediate satisfaction and high long-run benefits