Marketing (Advertising Reading, Ethos, Pathos, Logos)

Online Media
Any form of advertising that marketers place on the Internet.
AIDA
Attention Interest Desire Action
Graphics
Visual part of an ad, photographs, illustrations, and color
Headline
Words that catch readers attention. Usually appear in large or bold font
Copy
Text that provides the reader with information and sells the product
Signature
Identifies sponsor of the ad. Often logo and slogan.
Typography
Visual, nonverbal aspect of words printed on a page.
Art is part of
Graphics (Includes layout, charts, typography) overall big picture
Layout
Arrangement of copy and art on a page
Pathos
Appeals to emotion
Logos
Appeals to logic, reasoning
Ethos
Appeals to credibility or character
Target Market
A specific group of consumers at which a company aims its products and services.
Narrow reading
To get an even narrower reading, some entrepreneurs combine cohort or generational marketing with life stages, or what people are doing at a certain time in life (getting married, having children, retiring) and physiographics, or physical conditions related to age (nearsightedness, arthritis, menopause).