Any form of advertising that marketers place on the Internet.
Attention Interest Desire Action
Visual part of an ad, photographs, illustrations, and color
Words that catch readers attention. Usually appear in large or bold font
Text that provides the reader with information and sells the product
Identifies sponsor of the ad. Often logo and slogan.
Visual, nonverbal aspect of words printed on a page.
Art is part of
Graphics (Includes layout, charts, typography) overall big picture
Arrangement of copy and art on a page
Appeals to emotion
Appeals to logic, reasoning
Appeals to credibility or character
A specific group of consumers at which a company aims its products and services.
To get an even narrower reading, some entrepreneurs combine cohort or generational marketing with life stages, or what people are doing at a certain time in life (getting married, having children, retiring) and physiographics, or physical conditions related to age (nearsightedness, arthritis, menopause).