Marketing Abbreviations

ABC
Activity Based Costing
ACs
Advanced countries
AIDA
Awareness, Interest, Desire and Action
ASEAN
Association of South East Asian Nations
B2B
Business to Business
B2C
Business to Consumer
BCG
Boston Consulting Group
CEO
Chief Executive Officer
CLV
Customer Lifetime Value
CRM
Customer Relationship Management
DSS
Decision Support System
DMU
Decision Making Unit
ECO
Ecology
ECR
Efficient Consumer Response
EU
European Union
EXW
Ex-Works
FDI
Foreign Direct Investment
FMCG
Fast Moving Consumer Goods
FOB
Free On Board
GAM
Global Account Management
GE
General Electric
GDP
Gross Domestic Product
GNP
Gross National Product
GPC
Global Pricing Contracts
HQ
Headquarters
IMC
Integrated Marketing Communication
IMF
International Monetary Fund
ISO
International Standards Organization
IT
Information Technology
JV
Joint Venture
KAM
Key Account Management
LDCs
Less Developed Countries
LSEs
Large-Scale Enterprises
M&A
Mergers and Acquisitions
MCCM
Multi Channel Customer Management
MNCs
Multinational Companies
MNEs
Multinational Enterprises
MOV
Market Orientation View
NAFTA
North American Free Trade Agreement
NPD
New Product Development
OECD
Organization for Economic Cooperation and Development
OEM
Original Equipment Manufacturer (outsourcer)
OPEC
Organization for Petroleum Exporting Countries
PLC
Product Life Cycle
PR
Public Relations
RBV
Resource Based View
R&D
Research and Development
RHQ
Regional Headquarters
RM
Relationship Headquarters
ROI
Return on Investment
SBU
Strategic Business Unit
SMEs
Small and Medium-sized Enterprises
SRC
Self-reference criterion
STP
Segmentation, Targeting and Positioning
TCA
Transaction Cost Analysis
TFs
Trade Fairs
TM
Transactional Marketing
TQM
Total Quality Management
USP
Unique Selling Proposition
WWW
World Wide Web
WTO
World Trade Organization