The sum total of an individual’s inner psychological attributes.
A personality component that demands pleasure and immediate gratification.
The social, moral, and ethical component of personality.
A personality component that balances the id’s hedonistic impulses and the superego’s constraints.
Reality (Objective) Anxiety
The fear of tangible danger in the real world.
The fear of the negative consequences of instinctual gratification.
The fear of feeling shame and guilt.
The tendency to protect our ego by denying and distorting anxiety-producing situations.
A halt in personality progress at a particular developmental stage.
A view that social variables rather than biological instincts and sexual drives underlie personality formation.
Compliance-Aggressiveness-Detachment (CAD) Scale
A paradigm that classifies people based on how compliant, aggressive, and detached they are.
A view that classifies people according to their predominant response patterns.
Relatively permanent and consistent response patterns that characterize individuals.
Questionaires designed to measure personality traits.
A segmentation that classifies consumers based on their lifestyle.
Questionaires designed to reveal consumer’s activities, interests, and opinions.
A segmentation approach that classifies consumers according to primary motivations and resources/innovation.
The overall image that a person holds of him or herself.
The self defined in terms of an individual’s possessions.
The self a person would like to or could become.
A tendency to select products that march some aspects of the self.