Marketing 440 Quiz 4

Which of the following is MOST likely to be an element in one’s material culture?
a. a value
b. a perspective
c. religion
d. an attitude
e. clothing
e. clothing
Which of the following is MOST likely to be an element in one’s nonmaterial culture?
a. clothing
b. furniture
c. a smartphone
d. a belief
e. a tool
d. a belief
Which of the following term includes physical objects and artifacts created by humans?
a. both nonmaterial and subjective cultures
b. nonmaterial culture
c. subjective culture
d. abstract culture
e. material culture
e. material culture
Which of the following term includes intangible elements?
a. nonmaterial culture
b. material culture and physical culture
c. physical culture
d. physical component
e. material culture
a. nonmaterial culture
______ typically represent the deepest level of a culture.
a. beliefs
b. feelings
c. attitudes
d. behaviors
e. values
e. values
Which of the following statements is FALSE?
a. Representatives from Europe’s Muslim population are resisting any reference to Christianity in the new EU constitution
b. Italy believes that God and Christianity should be included in a new European constitution that will be adopted in the expanded EU
c. Turkey is predominately Muslim
d. The official position in France is one of church-state separation
e. McDonald’s serves hamburgers in India
e. McDonald’s serves hamburgers in India
In surveys about color preferences, 50 percent of respondents indicate _____ is their favorite.
a. yellow
b. green
c. red
d. purple
e. blue
e. blue
In most countries studied, the color ______ conveys meanings such as “emotional” and “sharp”.
a. blue
b. green
c. purple
d. yellow
e. red
e. blue
Which of the following statements is FALSE?
a. “fast food” is gaining increasing acceptance around the world
b. McDonald’s continues to open new restaurants in France
c. McDonald’s in France’s number-one private sector employer
d. Indians do not normally consume bread
e. France’s status as a culinary superpower is growing stronger
e. France’s status as a culinary superpower is growing stronger
In a low-context culture:
a. messages are explicit and specific
b. less information is contained in the verbal part of a message
c. it’s possible to function with much less legal paperwork than is deemed essential in high-context culture
d. a business loan is more likely to be based on “who you are” than on formal analysis of pro forma financial documents
e. much more information resides in the context of communication
a. messages are explicit and specific
In a high-context culture:
a. more reliance is placed on the words and numbers in the loan application
b. short negotiations are designed to get to the point
c. one tries to make the specifications so precise that the threat of legal sanction forces a builder to do a good job.
d. deals are made with much less information about the character, background, and values of the participants.
e. shared feelings of obligation and honor take the place of impersonal legal sanctions
e. shared feelings of obligation and honor take the place of impersonal legal sanctions
Which of the following statements is FALSE?
a. Time is money in low-context cultures
b. A person’s word is less important in high-context cultures
c. lawyers are very important in low-context cultures
d. people breathe on each other in low-context cultures
e. everything in life must be dealt with in terms of its own time in high-context cultures.
d. people breathe on each other in low-context cultures
Which of the following statements is FALSE?
a. “get it in writing” s emphasized in low-context cultures
b. competitive bidding is infrequent in high-context cultures
c. one thing at a time is emphasized in low-context cultures
d. negotiations proceed quickly in high-context cultures
e. Responsibility for organizational error is taken by highest level in high-context cultures
d. negotiations proceed quickly in high-context cultures
Which of the following is a high-context culture?
a. Germany
b. The United States
c. Japan
d. Switzerland
e. England
c. Japan
Which of the following dimensions is NOT a part of Hofstede’s cultural typology?
a. Frugality
b. Uncertainty avoidance
c. Individualism
d. Power distance
e. Masculinity
a. Frugality
Which of the following countries is a high power distance culture?
a. Austria
b. Germany
c. Scandinavia
d. The Netherlands
e. France
e. France
Which of the following cultures typically ranks high on masculinity?
a. Spain
b. Japan
c. Taiwan
d. Sweden
e. The Netherlands
b. Japan
Members of uncertainty-avoidance cultures:
a. are more contemplative
b. are characterized by a belief in absolute truth
c. are more relativistic
d. are more tolerant of persons whose opinions differ from their own
e. include the United States
b. are characterized by a belief in absolute truth
Which of the following cultures is typically high in uncertainty avoidance?
a. Denmark
b. Ireland
c. The Netherlands
d. Sweden
e. Greece
e. Greece
Hofstede’s research convinced him that, although the four dimensions of cultural typology yielded interesting and useful interpretations, they did not provide sufficient insight into possible cultural bases for economic growth, particularly in ______.
a. South America
b. Europe
c. Africa
d. North America
e. Asia
e. Asia
______ assesses the sense of immediacy within a culture; that is, whether gratification should be immediate or deferred.
a. Uncertainty avoidance
b. Long-term orientation
c. Power distance
d. Masculinity
e. Individualism
b. Long-term orientation
Which of the following statements is FALSE?
a. A Western woman who is sent to make a presentation to a Japanese company will undoubtedly find that her audience consists of men
b. Overall, an aggressive, achievement-oriented salesperson is better matched to a high masculine culture
c. Singling out one person for distinction and praise in front of peers is strongly encouraged in a collectivistic culture
d. Incultures characterized by a low tolerance for ambiguity, buyers will be conscious of brand names and are likely to exhibit high brand loyalty.
e. When evaluating alternatives for entering global markets, companies in high-PDI (Power Distance) cultures prefer sole ownership of subsidiaries because it provides them with more control
c. Singling out one person for distinction and praise in front of peers is strongly encouraged in a collectivistic culture
Which of the following statements is FALSE?
a. The perceived relative advantage of a new product versus existing products is a major influence on the rate of adoption.
b. If a product is consistent with existing values and past experiences of adopters, it will be adopted faster.
c. The higher complexity a product has, the faster it is adopted in a culture.
d. The capability of a product to be tried and used on a limited basis without great expenses helps it become adopted
e. Communicating a product’s value in a culture increases its adoption in that culture.
c. The higher complexity a product has, the faster it is adopted in a culture.
______ are the most influential people in their communities.
a. Laggards
b. Early majority
c. Late majority
d. innovators
e. Early adopters
e. Early adopters
Which of the following products is likely to exhibit the lowest level of environmental sensitivity?
a. computers
b. turbine equipment
c. coffee
d. soup
e. integrated circuits
e. integrated circuits