MARKETING 431 SFSU questions WEEK 1

The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class?

Select one:
a. 3 to 5
b. 2 to 3
c. It depends on whether or not you have a job.
d. 1or less
e. At least 6

B
If you need to communicate with the instructor about the class, the only “official” mode of communication is?

Select one:
a. Instant messaging
b. e-mail
c. Mental telepathy
d. All of these are “official” ways to contact the instructor about a class-related issue.
e. Telephone

B
Which of the following statements about value is TRUE?
Select one:
a. An individual consumer will receive the same benefit from a product each time it is consumed.
b. It is easy to help consumers appreciate the value they are receiving.
c. The benefit that an individual consumer receives from a product is in the mind of the consumer.
d. Consumers are very good at explaining what they want.
e. Business consumers and individual consumers have similar needs.
C
Which of the following statements about value is TRUE?
Select one:
a. Value is engineered into a product at the design stage.
b. Two different customers might have different perceptions of the value of the same product.
c. Customers might not be able to perceive the full value of a product unless the manufacturer explains how to use the product.
d. The higher the quality of a product, the more valuable it will be.
e. Value is the actual cost minus the perceived cost of a product.
B
Which of the following is a condition necessary for exchange to occur?
Select one:
a. The products must be of equal value.
b. A winner and a loser.
c. A means of communication.
d. A requirement that an agreement will be reached.
e. A business license.
C
What is the difference between a relationship and an exchange?
Select one:
a. Participation in a relationship is required, participation in an exchange is voluntary.
b. Relationship marketing deals with transactions involving groups of people, exchanges involve transactions involving individuals.
c. Relationship marketing takes a longer-term perspective than exchange marketing.
d. A relationship deals with satisfying wants, and exchange deals with satisfying needs.
e. A relationship deals with social goods, an exchange deals with physical goods.
C
Which of the following statements about the consumer buying process is FALSE?
Select one:
a. The consumer buying process deals with people who are purchasing things for personal consumption.
b. Not everybody who starts consumer buying process ends up buying a product.
c. Different people will go through the stages of the consumer buying process in a different order.
d. The consumer buying process deals with human behavior.
e. The consumer buying process deals with the way human beings solve problems.
C
Perla is trying to decide which of two big screen television sets she should purchase. One is more expensive than the other, but it has better resolution. Sound quality is the same on both television sets. They both come with remote controls, but Perla rarely uses a remote control so it is not a factor in her decision. Perla is using __________ to make the decision?

Select one:
a. Sound quality.
b. Consideration set
c. Single criteria
d. Price
e. Multiple criteria

E
Rafael is applying to graduate schools for admission to the MBA program. If he goes part time, it will take four years and cost several thousand dollars. Rafael believes that he needs the advanced degree to get a promotion at his job. Rafael is likely to engage in _________ problem solving as he makes this decision?

Select one:
a. Extensive
b. Routine
c. Consumer
d. Limited
e. Low effort

A
The second stage of the consumer buying process is?
Select one:
a. Where the consumer tries to identify different ways to satisfy the need.
b. The information search
c. All of these are part of the second stage of the consumer buying process.
d. Affected by the cost of acquiring new information
e. The creation of the ‘awareness set’
C
You have ____________ to take each mini test.
Select one:
a. Three attempts
b. Two weeks
c. One week
d. One day
e. All semester
B
Many students are confused by the structure of this class. You have the option of viewing the lectures any time, but viewing the lectures is not required. You may take the tests whenever you want during a two-week window. A common mistake is to assume that because the class is convenient, it must be __________ and you can take __________. This is not usually true.
Select one:
a. Optional, or leave it
b. Funny, pictures
c. Required, it over again
d. Easy, shortcuts
e. Profound, pride in your learning
D
Which of the following typically a responsibility of the marketing function in an organization?Select one:

a. Recruit executive level job candidates.
b. Salvage old equipment after it has been depreciated.
c. Purchase supplies for the company cafeteria.
d. Develop the organizations financial plan.
e. Listen to the market.

E
__________ is a function of benefits received and their cost
Select one:
a. satisfaction
b. Price
c. Value
d. Feature
e. Marriage
C
Which of the following statements about value is FALSE?
Select one:

a. Value is entirely based on the customer’s perceptions
b. No two people will value the same product in exactly the same way.
c. In order to have value, the benefits must outweigh the cost of acquiring them
d. One can increase value by reducing the cost of acquiring a benefit
e. Customers who fail to perceive the benefit a manufacturer designed into a product may have an incorrect perception of its value to them.

E
Customers control the features that are available in the products they buy.
Select one:
True
False
False
All (or most) customers are consumers
Select one:
True
False
False
The reason people experience buyers remorse after making a major purchase is because?
a. People are so happy with their new purchase that they regret no longer being able to shop for something new.
b. Once you have made a choice between two attractive alternatives, you experience a sense of loss over the alternative that you didn’t choose.
c. All of these are reasons people experience buyers remorse.
d. People frequently spend more money than they can afford to on major purchases, especially when they buy using credit cards.
e. People naturally dislike making decisions.
B
Which of the following statements best describes the consumer buying process discussed in class?
Select one:
a. People can save time by using the consumer buying process instead of making a decision about a product.
b. Human beings find the consumer buying process too complicated to use for anything but purchases of goods and services.
c. The consumer buying process is what allows human beings to make rational decisions even if they haven’t studied economics.
d. A consumer trying to satisfy a need through a purchase is actually solving a personal problem.
e. People use different approaches to making decisions about goods and services than they do in other areas of their lives.
D
What do marketers mean when they speak of involvement as it relates to the consumer buying process?

Select one:
a. When a person chooses to shop in person for a product rather than shopping online or choosing from a catalog.
b. The amount of time the person is likely to spend making the decision
c. Once a person has begun the consumer buying process, that person is committed to making a purchase.
d. The number of friends a person will ask for advice before making a purchase
e. The financial, social and physical risk of the purchase to the person

E
What is the grading structure for this class?
Select one:
a. 50% of the grade is based on mini tests and 50% of the grade is based on a comprehensive final examination
b. 50% of the grade is based the average of your ten highest mini tests and 50% of the grade is based on a comprehensive final examination
c. 50% of the grade is based on lectures 50% of the grade is based on a comprehensive final examination, and 50% of the grade is based on participation
d. 40% of the grade is based on mini tests, 40% of the grade is based on a comprehensive final examination, and 20% of the grade is based on class participation
A
Which of these is an acceptable form of identification for the final examination?

Select one:
a. A valid passport from any country
b. A California Drivers License
c. A San Francisco State University Identification Card
d. All of these are acceptable forms of identification for the final
e. A United States Passport

C
The four ‘P’s are?
Select one:
a. Product, people, positioning, profits.
b. Product, price, place, and promotion
c. Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, Sneezy.
d. Product, positioning, promotion and packaging.
e. Product, potential, peripherals and purchase.
B
________________ is the basic unit of exchange?
Select one:
a. A share of common stock.
b. A transaction
c. A legal contract.
d. Trust.
e. Currency.
B
Which of the following people would most likely be a potential customer for a Ferrari luxury car?
Select one:
a. A millionaire who already owns a Ferrari.
b. A millionaire who doesn’t care for luxury cars.
c. An environmental activist who has pledged never to drive an internal combustion automobile.
d. A teenage boy who is a huge Ferrari fan, reads everything he can about Ferrari and dreams about owning a Ferrari while working his minimum wage job after school to save up for his drivers license.
e. Your Marketing Instructor who has three kids in college and is trying to pay off his own student loans?
A
Which of the following is a condition necessary for exchange to occur?
Select one:
a. The ability to handle either cash or credit purchases.
b. A defined market space.
c. No more than two parties involved.
d. Face to face meeting.
e. Voluntary participation.
E
Erik is going to buy a pair of running shoes. Which of the following factors would lead you to believe that buying running shoes is a HIGH involvement decision for Erik?
Select one:
a. All of these would lead you to believe purchasing running shoes is a high involvement decision for Erik.
b. Erik really isn’t into running but a friend told him that he needed to have the right kind of footwear or he would be perceived as a loser by his friends
c. Erik will be running in the State championships next week and the team provides the shoes he will wear in the race.
d. Erik has purchased many pairs of running shoes in the past and has a favorite brand.
e. Erik is doesn’t really like to run. He only does it because his parents make him.
B
Based on what you understand about the consumer buying process, why is it a good idea for Toyota to feature fuel economy in the advertisements for its hybrid Prius automobile.
Select one:
a. All of these are reasons why it is a good idea for Toyota to feature fuel economy in advertisements for its hybrid Prius automobile.
b. Because the Prius is more expensive than comparable cars that are not hybrids so it would not appear to be as favorable if a customer chose price as the evaluation criterion.
c. Because the company naturally wants customers focus on attributes where their product has an advantage over competitive products.
d. Because one of the advantages of owning a hybrid car is that you use less gasoline.
e. Because it encourages consumers to use fuel economy as an evaluation criterion. The Prius compares very favorably to other cars on the basis of fuel economy.
A
Grocery stores frequently put items such as candy bars or chewing gum next to the check-out lines. The reason is that simply seeing the candy display may make a consumer hungry for a candy bar. This tactic tends to affect consumers at the ________ stage of the consumer buying process.

Select one:
a. Internal motivation
b. Time-sensitive
c. Postpurchase behavior
d. Need recognition
e. External motivation

D
Which of the following is an expected outcome of the consumer buying process?
Select one:
a. A consumer recognizes a need, identifies several alternative ways to satisfy the need, evaluates the different choices, makes a purchase, and goes through cognitive dissonance after making the purchase.
b. All of these are expected outcomes of the consumer buying process.
c. A consumer recognizes a need but decides not to do anything about it.
d. A consumer recognizes a need, identifies several alternative ways to satisfy the need, evaluates the different choices and makes a purchase.
e. A consumer recognizes a need and makes a purchase.
B
The four ‘P’s are?
Select one:
a. A tool marketers use to create exciting advertising campaigns.
b. The marketing mix variables we use to create need-satisfying offerings.
c. The final phase of the marketing concept
d. A formula for creating successful new products.
e. All of these
B
The consumer buying process deals with how human beings __________ ?
Select one:
a. Buy products
b. The consumer buying process deals with all of these.
c. Solve problems
d. Make decisions
e. May not act rationally in the classic ‘economic’ sense.
B
Sergio is the head designer for ‘Robertson House’ a high-fashion clothing company. Each year, Sergio completely changes the colors of the clothes he designs so that it will be obvious to anyone who has fashion sense that last years colors are out of date. This “planned obsolescence” tends to affect consumers at the _________ stage of the consumer buying process.

Select one:
a. Point of purchase
b. Problem solving
c. Need recognition
d. Internal motivation
e. Decision

C
What is the market for a specific product?
Select one:
a. All of the people with the ability to purchase a product.
b. All of the people who live in the geographic area served by the product’s manufacturer.
c. A physical space for conducting transactions.
d. All of the potential customers for the product.
e. All of these.
D
Sergio is the head designer for ‘Robertson House’ a high-fashion clothing company. Each year, Sergio completely changes the colors of the clothes he designs so that it will be obvious to anyone who has fashion sense that last years colors are out of date. This “planned obsolescence” tends to affect consumers at the _________ stage of the consumer buying process.

Select one:
a. Point of purchase
b. Problem solving
c. Need recognition
d. Internal motivation
e. Decision

C
In order to understand a customer’s wants, a marketer must understand __________?
Select one:
a. The cultural and social environment in which a customer makes purchasing decisions.
b. The four P’s of the marketing mix.
c. Psychographics
d. Demographics
e. The difference between a customer’s actual state and the customer’s desired state.
A
What is the difference between a relationship and an exchange?
Select one:
a. It may be good business to lose money on a transaction in a relationship, it is rarely good business to lose money on a transaction in an exchange.
b. Relationships lose money in the short-run; exchange transactions make money in the short run.
c. Relationships are profitable in the long-run, exchanges are profitable in the short run.
d. Relationships are profitable, exchanges can lose money.
e. In a relationship, people will make it up to you later if there is a problem with a transaction; in an exchange the problems have to be resolved at the time of the transaction.
A
What do we mean when we say a customer has the resources to buy a product?
Select one:
a. The person would really like to buy the product but doesn’t have the money right now.
b. The person has the time, money and authority to make the purchase
c. There are no laws restricting the sale of that particular product.
d. The person is aware of the features of the product and recognizes the value.
e. The product is in stock and the customer can purchase it immediately.
B
Bruce has always wanted to own a Ferrari automobile. For him it will always be a dream because he will never be able to afford to buy one unless gets a better job and saves his money for several years. Is Bruce part of the potential market for Ferrari automobiles?
Select one:
a. Yes, because he believes the Ferrari is a great luxury car even though he feels luxury cars are a waste of money.
b. No because if he really perceived benefit of owning a Ferrari, he would find the money to buy it.
c. No because he does not have the authority to buy a Ferrari.
d. Yes because he sees the benefit of owning a Ferrari.
e. No because he does not have the money to buy a Ferrari.
E
_________ is the usefulness or the benefit that a customer receives when he or she uses your product.
Select one:
a. Satisfaction
b. Bang
c. Utility
d. Exchange
e. Cost
C
The consumer buying process deals with how human beings __________ ?
Select one:
a. May not act rationally in the classic ‘economic’ sense.
b. The consumer buying process deals with all of these.
c. Make decisions
d. Solve problems
e. Buy products
B
Which of the following statements about a consumer is FALSE?
Select one:
a. A consumer receives a personal benefit from the product
b. A consumer purchases things for personal consumption
c. A consumer is a person with unmet needs
d. Consumers have similar tastes
e. All of these statements about consumers are true
D
People have two decisions to make when they use products to solve a problem. One of them is?

Select one:
a. Does the product come with a guarantee?
b. How many units of the product will I need?
c. Which alternative is best?
d. Do I like the product well enough to buy it?
e. What is the limit on the number of alternatives to consider?

C
rinciples of Marketing is a three credit hour class. The rule of thumb for college level work says that (in addition to viewing the lectures) you should be spending _________ additional hours studying each week?
Select one:
a. 6-9
b. 10-15
c. 3
d. Whatever it takes
e. Actually, you don’t even have to view the lectures to do well.
A
The four ‘P’s are?
Select one:
a. Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, Sneezy.
b. Product, people, positioning, profits.
c. Product, positioning, promotion and packaging.
d. Product, price, place, and promotion
e. Product, potential, peripherals and purchase.
D
A benefit is…?
a. part of your employment package
b. determined by the producer of a product
c. the usefulness a customer receives from using your product
d. negotiated between buyer and seller
e. determined by the market place
C
Human beings always choose the best available product when making a purchase.

Select one:
True
False

False
When we speak of a consumer, we are speaking of…?
Select one:
a. The aggregate demand for a good or service.
b. A person who purchases things for personal consumption.
c. A small business that purchases things for resale to other businesses.
d. We are speaking of all of these when we speak of a consumer.
e. An individual who is exactly like every individual who buys a specific product.
B
The first stage of the consumer buying process is:
Select one:
a. Where the consumer finds the resources to be able to make a purchase.
b. Where a consumer weighs the pros and cons of different products.
c. Where a consumer looks for different ways to solve a problem.
d. Where a consumer realizes that there is something he or she lacks.
e. Where a consumer regrets having made the purchase after it is over with.
D
_________ utility relates to the satisfaction proud owners get from the products they own.
Select one:
a. Place
b. Form
c. Posession
d. Time
e. Image
C
Which of these statements about needs vs. wants is TRUE?
Select one:
a. The greater the sense of urgency, the more likely a person is dealing with a need rather than a want.
b. Needs deal deal with strong motivations while wants deal with weaker motivations.
c. Needs deal with basic drives while wants are influenced by a person’s social situation.
d. All of these statements about needs vs. wants are true.
e. Professional marketers make a careful distinction between needs and wants.
C
The second stage of the consumer buying process is?
Select one:
a. Where the consumer recognizes there is a problem needing a solution.
b. Creation of the ‘consideration set’
c. identifying potential solutions to the problem.
d. Create dissatisfaction with current products
e. Post-purchase behavior
C
What do marketers mean when they speak of a “consideration set” ?
Select one:
a. The amount of time a consumer spends evaluating each alternative in the ‘awareness set’
b. The subset of the alternatives identified during the search phase that the consumer evaluates before making a decision.
c. The feelings of remorse a consumer may have following a major purchase involving multiple items.
d. The set of criteria used to evaluate alternatives.
e. Fashion-forward thinkers who people ask for advice when purchasing socially consumed goods.
B
What did your instructor mean when he mentioned the concept of cognitive miserliness?
Select one:
a. That people do as little ‘thinking’ as possible when making a decision.
b. That people carefully evaluate all of the information available in order to make the best decision.
c. That many consumers who spend money freely actually perceive themselves to be misers.
d. That people naturally seek the lowest cost alternative.
e. That people are unwilling to share information when they have discovered a real bargain.
A
What do we mean when speak of an organization’s stakeholders?
Select one:
a. Individuals or organizations who have expressed interest in buying a particular company’s stock when it is undervalued in the marketplace.
b. Any individual or organization that makes money when a particular company introduces a successful new product.
c. Individuals or organizations who are not currently customers of a company.
d. Any individual or organization that is affected by a company’s marketing activity.
e. Individuals or organizations who monitor blogs (web logs) about new products for an industry.
D
What is a need?

Select one:
a. food and shelter
b. unleaded gasoline
c. a status product
d. all of these are needs
e. a perceived lack of something

E
What should you do if you want 100% on the mini tests?
Select one:
a. All of these are things to do if you want to earn 100% on the mini tests
b. Work on review tests after getting 10’s on the mini tests
c. Take each test multiple times
d. Set up a regular time each week to take the tests
e. Don’t wait until after the due date to start taking the mini tests.
A
The only way you can get remediation for a missed mini test is?
Select one:
a. You were physically unable to take the test from the time it was due until after the last chance to re-take it and can prove it with a doctor’s excuse or other external documentation.
b. You had planned on taking it during the second week it was available, but had to leave the country because of work and couldn’t take it when you planned to.
c. If missing a test will cause you not to pass the class.
d. You tried to take the test, but the computer wasn’t working that day.
e. If you misunderstood when the due date or the last chance to re-take the test was.
A
The grade for this class is based on:
Select one:
a. All of these things.
b. Multiple choice tests
c. Attendance
d. Participation
e. Essay tests
B
You may take each mini test ___________ time(s) during the period it is available.
Select one:
a. 10
b. unlimited.
c. 3
d. 14
e. 1
B
Which of the following is a condition necessary for an exchange to occur?
Select one:
a. There must be a business relationship.
b. Face to face meeting.
c. There must be at least two parties involved.
d. The products must be of equal value.
e. A person must be at least 18 years old (in the United States)
C
Of the three ways to satisfy a need, which one is used to create exchanges?
Select one:
a. Steal it.
b. Fake it.
c. Buy it.
d. All of these are used in exchanges.
e. Make it.
C
What is an attribute?
Select one:
a. A quality or characteristic inherent in or ascribed to someone or something.
b. The perception a person has about a feature of a product.
c. A product that has made it through the alternative identification stage, but has not yet been evaluated.
d. A speech in praise of a person or an event.
e. An evaluation of a product.
A
The second stage of the consumer buying process is?
Select one:
a. Where the consumer tries to identify different ways to satisfy the need.
b. Affected by the cost of acquiring new information
c. All of these are part of the second stage of the consumer buying process.
d. The creation of the ‘awareness set’
e. The information search
C
Which of these is NOT a key to success for a company adopting a market orientation?

Select one:
a. An organization-wide focus on the customer.
b. Identifying and targeting specific market segments.
c. These are all keys to success for a company adopting a market orientation.
d. Insuring every customer transaction is profitable for both the customer and for the company.
e. Creating long-term customer value.

D
You may take each mini test ___________ time(s) during the period it is available.
Select one:
a. unlimited.
b. 14
c. 3
d. 10
e. 1
A
You must be registered in section 1 of Marketing 431 to be allowed to attend the live lectures.

Select one:
True
False

False
Which of the following typically a responsibility of the marketing function in an organization?
Select one:
a. Prepare the organization’s financial statements.
b. All of these.
c. Create need-satisfying offerings
d. Create the organization’s mission statement.
e. Maintain an accurate mailing list of the company’s stockholders.
C
A benefit is…?

Select one:
a. determined by the producer of a product
b. the usefulness a customer receives from using your product
c. negotiated between buyer and seller
d. part of your employment package
e. determined by the market place

B
Which of the following statements about the consumer buying process is TRUE?
Select one:
a. The final stage of the process is when the consumer makes up his/her mind to buy the product.
b. There is a separate process consumers use to solve non-product related problems.
c. The first stage of the process is when the consumer makes up his/her mind to buy the product.
d. The customer decides whether he/she is truly satisfied with the product after the decision has been made.
e. Once a need has been identified, the consumer will purchase a product to satisfy it.
D
Many consumer products include a toll-free number on the package that you can call if you experience any problems with the product. In addition to assuring customers during the decision stage, this customer service number helps consumers during the ________ stage of the consumer buying process?

Select one:
a. Involvement
b. Problem recognition
c. Information search
d. Purchase
e. Post purchase behavior

E
_________ affects the amount of time and effort a buyer invests in the consumer buying process.
Select one:
a. Identifying alternatives
b. Cognitive Dissonance
c. Internal search
d. Postpurchase behavior
e. Involvement
E
Which of the following statements best describes the consumer buying process discussed in class?
Select one:
a. The consumer buying process is what allows human beings to make rational decisions even if they haven’t studied economics.
b. Human beings find the consumer buying process too complicated to use for anything but purchases of goods and services.
c. A consumer trying to satisfy a need through a purchase is actually solving a personal problem.
d. People use different approaches to making decisions about goods and services than they do in other areas of their lives.
e. People can save time by using the consumer buying process instead of making a decision about a product.
C
Sandra is running an online bookstore. Her market research shows her that many people visit the site, look at several books, add one or more books to the shopping cart but never actually purchase anything. Based on what she learned about the consumer buying process, Sandra decided to offer free delivery. She felt that this would make it easier for the customer in the ___________ stage of the consumer buying process.

Select one:
a. Impulse purchase stage.
b. Evaluate alternatves stage.
c. First stage.
d. Decision stage
e. Need recognition stage

D
The way to find out what the due dates are for the mini tests is to?
Select one:
a. Assume it is the same day each week.
b. Ask someone who took the class last semester when the deadlines are.
c. Ask your friend when the deadline is.
d. Ask someone who has taken the class before.
e. Look at the preliminary mini test schedule attached to the syllabus, and check the announcements regularly in case there are any changes to the schedule.
E
What is the difference between a need and a want as described in class?
Select one:
a. A need is a perceived lack of something, a want is a culturally defined way to satisfy the need
b. A need describes desire at an individual level, a want describes desire of groups as a whole.
c. A need is a physical desire, a want is an intangible desire.
d. A need is a desire for a socially desirable product, a want is a desire for a socially unacceptable product.
e. A need is an actual lack of something, a desire is a perceived lack of something.
A
Annabelle is in a hurry. She is on her way home from school and has to prepare for a job interview the next day. In addition, she has a term paper due in her “Philosophy of Pure Reasoning” class that is due the next day. When she is almost home, her roommate calls her on her cell phone and asks her to pick up some laundry detergent – it doesn’t matter what kind – on her way home. Based on what you learned about the consumer buying process, which strategy is Annabelle likely to use in identifying alternative laundry detergents?
Select one:
a. External strategy because she will have to rely on point of purchase advertising to help her identify alternatives.
b. Internal or memory based strategies because it usually produces the best results.
c. External strategy because her mind is too busy with other problems to worry about how many different kinds of laundry detergent there are.
d. Internal or memory based strategies because it is the least effortful approach.
e. External strategy because her roommate is a personal source of information.
D
People have two decisions to make when they use products to solve a problem. One of them is?
Select one:
a. Do I like the product well enough to buy it?
b. Whether or not to make a purchase?
c. Does the product come with a guarantee?
d. Is the problem serious enough to require extensive problem solving?
e. What is the limit on the number of alternatives to consider?
B
By definition, _____________ is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large?

Select one:
a. Selling
b. Exchange
c. Management
d. Advertising
e. Marketing

E
A feature is…?

Select one:
a. a determinant of value
b. the reason a customer would buy your product
c. something that is determined by the customer
d. a major motion picture
e. an attribute of a product or offering

E
_________ utility exists when a product is readily accessible where potential customers need it

Select one:
a. Image
b. Place
c. Form
d. Posession
e. Time

B
Which of the following is NOT a concern during the decision stage of the consumer buying process?
Select one:
a. Can I trust the person who is selling me the product.
b. Identifying all of the alternative products available.
c. How do I take possession of the product.
d. How do I pay for the product.
e. Which product will best serve my needs.
B
When are the mini tests due?

Select one:
a. When they are posted
b. The mini tests are available until the last day of instruction
c. After the material has been presented in class
d. At the end of the semester
e. At the end of the two-week period they are available

C
Jill has been sitting through Professor Robertson’s class for almost an hour now. She didn’t have time for breakfast because… well just because. It is now almost eleven o’clock and she realizes that she is very hungry. This is an example of _________ need recognition?
Select one:
a. Consumer
b. Social
c. Impulse
d. External.
e. Internal
E
Grocery stores frequently put new products in high visibility locations such as the end of an aisle or near the checkout lanes. This makes consumers who might be thinking about buying a similar product aware of the new product. This tactic affects consumers who are in the _________ stage of the consumer buying process?

Select one:
a. Decision.
b. Information search.
c. Need recognition.
d. Identify alternatives.
e. Internal or memory based search strategy.

D