Marketing 3000 Exam #4 – Examples of Sales Promotion Activities

final consumers or users, company’s own sales force
contests
final consumers or users
coupons
final consumers or users
aisle displays
final consumers or users
samples
final consumers or users, middlemen
trade shows
final consumers or users
point-of-purchasing materials
final consumers or users
banners and streamers
final consumers or users
frequent buyer programs
final consumers or users
sponsored events
middlemen
price deals
middlemen
promotion allowances
middlemen
sales contests
middlemen
calendars
middlemen
gifts
middlemen, company’s own sales force
meetings
middlemen
catalogs
middlemen
merchandising aids
middlemen
videos
company’s own sales force
bonuses
company’s own sales force
portfolios
company’s own sales force
displays
company’s own sales force
sales aids
company’s own sales force
training materials