Marketing 1 final

Product benefits
Actual factor (cost effective, performance) or percieved factor (image, popularity, reputation) that satisfies what a customer wants or needs
Competition
the activity or condition of competing.
Monopoly
A situation in which a single company or group owns all or nearly all of the market for a given type of product or service. By definition, monopoly is characterized by an absence of competition, which often results in high prices and inferior products.
Supply
a stock of a resource from which a person or place can be provided with the necessary amount of that resource.

make (something needed or wanted) available to someone; provide.

Demand
An economic principle that describes a consumer’s desire and willingness to pay a price for a specific good or service. Holding all other factors constant, the price of a good or service increases as its demand increases and vice versa.
Product placement
a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
Types of advertising
Promotional mix
The promotional mix is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers.
Sales promotion
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily.
Trade promotion
Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.
Consumer promotion
Definition of consumer promotion. Activities that last for a short time, for example price reductions or free offers, which are intended to persuade people to buy a product. [
Trade promotion
Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.[2]
Premium
Sales promotion technique in which two or more complementary products are sold together (see bundling) at a price lower than their combined price.
Incentives
Use of motivational devices such as competitions, games, premiums, special pricing, to promote the sale of a merchandise or service.
Samples
Group of research subjects whose characteristics approximate those of the population it is selected from.
Loyalty marketing
oyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives.
Coupons
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.
Merchandising
The activity of promoting the sale of goods at retail.
Merchandising activities may include display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Association, merchandising encompasses “planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price.”
Ethics
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.
Green marketing
Green marketing is the marketing of products that are presumed to be environmentally preferable to others.
Environmental issues
Green marketing is the marketing of products that are presumed to be environmentally preferable to others.
Consumerism
Organized-efforts by individuals, groups, and governments to help protect consumers from policies and practices that infringe consumer rights to fair business practices.
Social responsibility
Criticisms of marketing
Marketing contributes to environmental waste

Marketing encourages people to buy what they do not need

Criticisms of marketing
Types of advertising