Marketing 1.02 and 1.06 Questions

Booking hotel rooms for vacationers is an example of ______ marketing?
Service
What type of duties do customer-service professionals often perform?
Handling complaints
What marketing career involves determining why customer do what they do?
Marketing research
What marketing career involves catching customers’ attention, informing them of products, and persuading them to buy?
Advertising
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsble for creating the new package?
Product management
What is at the center of all marketing activities?
communication
What is the most important component of an effective business letter?
Message
What is one reason why an employee might write a business letter?
To sell goods and services