MAR 3023:- Marketing Research and Analysis :MODULE 2

FIU’s Marketing Research and Analysis certificate program prepares students to succeed with the tools required to accomplish which of the following:Use, manage, and strategize market research.

A. Use, manage, and strategize market research
B.Enhance sales and consumer service skills.
C.Manage and maintain customer relationships.
D.Import and export goods and services.

A. Use, manage, and strategize market research
Which of the following courses will provide students with the knowledge to use metrics and systems needed to receive returns on sales and marketing investments?

A.Marketing Analytics

B.Consumer Behavior

C.Retail Marketing

D.Sales Management

A.Marketing Analytics
In which course will students have the opportunity to learn about the reasoning behind customer decision making and how it relates to the product?

A.Marketing Research I

B.Consumer Behavior

C.Personal Selling

D.Retail Marketing

B. Consumer Behavior
In the Marketing Research and Analysis program students will learn how to…

A.develop strategic plans to manage major accounts.

B.process import-export transactions more effectively.

C.manage and maintain customer relationships.

D.collect and analyze data to report research findings accurately.

D.collect and analyze data to report research findings accurately.
Which skills and tools gained with the Marketing Research and Analysis certificate will enable students to stand out and excel in a global marketplace?

A.Critical thinking skills and use of analytical tools

B.Proper implementation of marketing metrics

C.Use of statistical analyses

D.All of the above

D.All of the above