MANAGEMENT DECISION PROBLEM and MARKETING RESEARCH PROBLEM

MANAGEMENT DECISION PROBLEM
WHAT asks DM need to do? to solve problem-to take action
MARKETING RESEARCH PROBLEM
WHAT information needed-NOW effective on Sales?-determine NEADS-Underlying Causes-info oriented-What info needed.
BESSH
Underlying Causes-info oriented-What info needed.
Broad
Statement
Explain
Explain question
Study
what topic we should study
Specific
Specific components framework
Hypothesis
Hypothesis