LESSON 4 Contemporary Marketing

FOR-PROFIT
FOR-PROFIT
Usually associated with ____________ business organizations like Jollibee, San Miguel, Mang Inasal, Honda and Robinsons
CONTEMPORARY MARKETING
CONTEMPORARY MARKETING
strategies are inspired by, and contribute to, changing expectations and philosophies, and competitive marketers need to stay ahead of the trends
CO-CREATION THEORY
CO-CREATION THEORY
theory that suggests creating a bridge between customer and business through gamification
SHARED VALUE THEORY
SHARED VALUE THEORY
considers the market that the company is wanting to penetrate and seeks to offer perks in said market
SHARED VALUE THEORY
SHARED VALUE THEORY
include creating events where companies in the same industry can be invited and discuss amongst themselves offers they can give each other.
Relationship Marketing, 
Industrial Marketing, 
Social Marketing
Relationship Marketing,
Industrial Marketing,
Social Marketing
Contemporary approaches of marketing followed by leading organizations include:
SOCIAL MARKETING
is the use of marketing theory, skills and practices to achieve social change. It has the primary of achieving “social good.”
RELATIONSHIP MARKETING
is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction
INDUSTRIAL MARKETING
INDUSTRIAL MARKETING
also known as business-to-business (B2B) marketing, is a branch of communications and sales that specializes in providing goods and services to other businesses, rather than to individual customers
MOBILE MARKETING
Is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.
BUZZ MARKETING
BUZZ MARKETING
a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message
GREEN MARKETING
GREEN MARKETING
consists of all activities designed to generate activities and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment
WEB MARKETING
WEB MARKETING
Also known as Internet Marketing
TELE MARKETING
TELE MARKETING
It is the act of selling, promoting or soliciting a product or service by means of the telephone or by surveying consumer preferences through telephonic conversations
CROSS CULTURE MARKETING
CROSS CULTURE MARKETING
is defined as the strategic process of marketing among consumers whose culture differs from that of the marketer’s own culture at least in one of the fundamental cultural aspects, such as language, religion, social norms and values, education, and the living style.