LESSON 3 Traditional Marketing Approaches

TRADITIONAL MARKETING
TRADITIONAL MARKETING
refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate
PRINT ADVERTISEMENT
PRINT ADVERTISEMENT
newsletters, billboards, flyers and newspaper print ads are included in
DISADVANTAGE
DISADVANTAGE
ADVANTAGE OR DISADVANTAGE?

completely replacing traditional marketing with the latest marketing techniques can prove dangerous

ADVANTAGE
ADVANTAGE
ADVANTAGE OR DISADVANTAGE?

anyone with a newspaper, mail service, television or radio can learn of your business or service.

PRINT MARKETING
PRINT MARKETING
includes advertising products and services through newspapers and magazines.
BROADCAST MARKETING
BROADCAST MARKETING
reaches a large audience within a limited period of time.
DIRECT MAIL
DIRECT MAIL
is called a targeted type of marketing strategy because information is sent to a specific target market
DIRECT MAIL MARKETING
DIRECT MAIL MARKETING
creates awareness of a product through postcards, brochures, letters and fliers sent through mail
REFERRAL MARKETING
REFERRAL MARKETING
also known as word of mouth, relies on customers to spread information about products or services
TELEVISION ADVERTISEMENT
TELEVISION ADVERTISEMENT
also bring authenticity and realism to a product as people can see how the product works.