Kotler Armstrong Principles of Marketing Chapter 20

Sustainable marketing
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
Marketing concept
Philosophy of customer value and mutual gain
Pricing, promotion, packaging
Three groups of deceptive practices
Planned obsolescence
Causing products to become obsolete before they actually should need replacement
Perceived obsolescence
Continually changing consumer concepts of acceptable styles to encourage more and earlier buying
Cultural pollution
Our senses are being constantly assaulted by marketing and advertising
Consumerism
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens, businesses and government agencies designed to protect and improve people’s current and future living environment
Consumer-oriented marketing
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view
Customer-value marketing
A principle of sustainable marketing holding that a company should put most of its resources into customer-value-building marketing investments
Innovative marketing
A principle of sustainable marketing that requires a company to seek real product and marketing improvements
Sense-of-mission marketing
A principles of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms
Societal marketing
A principles of sustainable marketing holding that a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long run interests, and society’s long run interests
Deficient products
Products that have neither immediate appeal nor long run benefits
Pleasing products
Products that give high immediate satisfaction buy may hurt consumers in the long run
Salutary products
Products that have low immediate appeal but may benefit consumers in the long run
Desirable products
Products that give both high immediate satisfaction and high long-run benefits