kinns ch26-medical practice marketing & customer service

the commercial processes involved in promoting and selling and distributing a product or service
Specific, short-term statements detailing how to achieve the organization’s goals.
The process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effectice programs.
an artificial device to replace a missing part of the body
capable of being touched or felt; having actual form and substance
target market
a specific group of consumers that have similar wants and needs
a person who pleads for a cause or propounds an idea
the four Ps
product, placement, price, product
marketing tool
-Part of strategic marketing and communication tools
-By companies of ALL sizes

-Create promotional events
-Communicate with clients, potential clients, employees

-Target your audience
-News media to generate media coverage
-Invite audience to events and reach them at the actual event

the quality of being believable or trustworthy