IS 300 CH 9

with web 1.0 sites, users ___, whereas with web 2.0, users _____
b. passively receive information, participate with the site
you sign up for an RSS fee from CNN.com. which of the following would you expect to happen?
d. you will be notified of updates in the content areas you selected
Which of the following is not an example of web 2.0 applications?
e. AJAX
many companies are using ____ to capture updated product features and specifications
e. wikis
which of the following statements concerning blogging is false
b. a reader can believe all of the details in a blog
you just started to work on a project with three other people. you realize that everyone has their own notes, which make sit hard for you to keep track of what has been done and what still needs to be done. which of the following applications would you suggest the team use?
e. wikis
the comments of consumers in the blogosphere concerning a company’s products are called___
b. consumer-generated media
the reliability of the content in wikipedia, the online encyclopedia, is questionable because
D. it is difficult to test the authenticity of the content due to the fact that anyone can contribute content
a web site that combines content form other websites to form new content is called a
e. mashup
which of the following is not a social networking site?
d. wikipedia
LinkedIn is a _____ social networking site that makes money from advertising and services
c. business-oriented
which type of social network allows users to edit and contribute content posted to a particular sire?
a. wiki
a business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing____
c. enterprise social networks
building relationships, anticipating needs, and providing special deals for the community members is a functions of which category of web 2.0 applications?
e. social commerce
which of the following is an advantage of social commerce over traditional e-commerce
b. the ability to predict buying habits based on real-time data
which of the following is a true statement about the impact of social computing on a business?
c. a small minority of individuals contribute to the majority of the feedback and can provide skewed data
which of the following is not an example of social commerce?
d. best buy has a website which can be used to purchase products for pick up in a store
which of the following is a risk of social computing?
e. consumer-generated content is not edited or filtered
which of the following is true about social commerce?
c. businesses can easily learn about customers’ experiences
which of the following is not an example of social shopping?
b. going to Amazon.com to buy a book
groupon is an example of _____
c. group shopping
which of the following ratings/reviews do companies routinely pay for?
c. sponsored reviews
ratings, reviews, and recommendations
d. are an aspect of social shopping
social marketplace act as online ____ that harness the power of social networks for introducing, buying, and selling products and services
a. intermediaries
which of the following is a type of collaborative consumption?
b. craigslist
which of the following social shopping methods contributes to environmental stability
b. peer to peer shopping
which of the following tools are not used by marketing professionals to compile market research?
e. RSS
the monitoring, collection, and analysis of socially generated data is called
c. social intelligence
all of the following are used to provide online market research except
d. emails
which of the following is false about social advertising?
c. social advertising removes peer pressure from the buying decision
using social computing tools to do market research
d. can foster closer customer relationships
conversational marketing can take place in which of the following forums?
e. all of the above
the monitoring, collection, and analysis of socially generated data and the resultant strategic decisions are combined in a process known as ____
b. social intelligence
which if the following is true about the impact of social computing on customer service?
c. customers themselves can be used to reduce problems
social computing has allowed customers
a. to be advocates and influencers
one of the problems that HR departments have with using social computing to recruit is
c. they receive many more applications than they can process
HR departments use social computing applications to assist them in which of the following activities:
e. all of the above
Refer to ITs about business 9.1-Tiger Tans and Gifts: which of the following is true about Lisa’s use of Facebook to grow her business?
b. Lisa does not do online selling via Facebook
Refer to ITs about business 9.1- tiger tans and gifts: Lisa Kelling is able to use her business’s Facebook to do the following:
c. let customers place orders online
Refer to ITs about business 9.3 pinterest: pinterest is:
c. a shareable online bulletin board
Refer to ITs about business 9.5- buying a vehicle takes work: cars.com integrates different types of data from different sources and presents it to customers. which of the following is false about its web 2.0 efforts?
b. users need to join cars.com in order to obtain pricing quotes from dealerships
Refer to ITs about business 9.6- so you want to find a job: which of the following is a benefit of searching for a job online?
e. social networking can help personalize the search
YouTube does not earn direct revenue from:
e. YouTube earns direct revenue from all of the above
refer to opening case 1- Facebook commerce: which of the following is true about Facebook commerce?
a. shoppers can make purchases without leaving Facebook
refer to closing case- can anyone succeed with local, online advertising? the main challenge for Yelp’s profitability is
c. competition from Google and Facebook