IS 221 Ch 8

1. Organizations are using social computing in which of the following functions?
a) Marketing
b) Customer Relationship Management
c) Human Resource Management
d) All of these.
D
2. The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as:
a) AJAX
b) RSS
c) Tagging
d) Web 2.0
A
3. Blogs and wikis fundamentally differ in terms of
a) their size
b) their potential to be shared with the public
c) their ability of users to post content
d) their use of AJAX
C
4. Facebook is a__________.
a) blog
b) wiki
c) social networking site
d) mash up
C
5. Customers using social commerce benefit from _____________.
a) greater privacy
b) faster responses from vendors
c) unbiased opinions on products
d) none of the choices is correct
B
____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
a) Group shopping sites
b) Shopping Communities
c) Social marketplaces
d) Peer-to-peer shopping models
C
10. When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?
a) Social computing generates faster results but is more expensive.
b) Social computing generates faster and cheaper results.
c) Social computing takes longer but is less expensive.
d) Participation by customers is more limited when using social computing.
B
The potential benefits a company receives from crowdsourcing include: (select all that apply)
a) Problems can be explored at a relatively low cost.
b) Results are guaranteed to be high quality.
c) The organization can tap a wide range to talented individuals.
d) Organizations gain firsthand insight on their customers’ desires
e) Copyrights are always protected in the process
A, C, D
14. Web 2.0 sites include:
a) User participation.
b) Collaboration.
c) Social interaction.
d) All of these.
D
15. Folksonomies are:
a) A user-generated classification that identifies the type of Web site you are viewing.
b) Collections of photos, videos, and other Web content.
c) Keywords that describe a piece of information.
d) Web sites that have been categorized as Web 1.0 sites.
C
16. Really simple syndication is:
a) An easy way to subscribe to a magazine to be delivered to your home.
b) A replacement for going to the Web.
c) A very popular Web site.
d) A system that allows you to receive information from sites you identify without having to go to the individual Web sites.
C
17. The blogosphere is defined as:
a) The program that allows you to post and maintain blogs on the Web.
b) Millions of blogs on the Web.
c) A list of the most popular blogs on the Web.
d) The group of people whose opinions are influenced by blogs.
B
18. A wiki is:
a) An online encyclopedia.
b) A collection of blog postings on a subject.
c) A Web site on which anyone can post material and make changes to already posted material.
d) A site to access podcasts and netcasts.
C
Netcasting is:
a) The distribution of audio files and video files.
b) Accessing real simple syndication feeds.
c) Used in educational settings only.
d) A way to view a lecture at the same time it is being given in another place
A
Social networking Web sites:
a) Are limited to Facebook and MySpace at this time.
b) Provide an easy, interactive tool for communicating and collaborating with other people on the Web.
c) Allow users to share text and pictures with their friends, but do not permit video posting.
d) Are used almost exclusively by individuals rather than businesses.
B
24. In order to get feedback from customers, some companies make use of social computing tools providing feedback via blogs, wikis, online forums and social network sites. This is known as:
a) mashing
b) conversational marketing
c) social advertising
d) peer-to-peer shopping
B
26. Crowdsourcing is:
a) Controlling the crowd at a congested venue.
b) Controlling the users attempting to visit a Web site at the same time.
c) Offering a problem to a group to solve.
d) Hiring a substantial number of employees at one time through a job fair.
C
With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users ______________.
a) Use HTML, use CCS
b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Have to know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.
B
You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?
a) When you sign up, you will need to download print templates.
b) You won’t be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.
D
59. Which of the following is not an example of Web 2.0 applications?
a) Blogs
b) Wikis
c) Netcasting
d) Crowdsourcing
e) AJAX
E
60. Many companies are using ________ to capture updated product features and specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
E
61. Which of the following statements concerning blogging is false?
a) Anyone can blog.
b) A reader can believe all of the details in a blog.
c) A company can maintain an internal blog site.
d) Blogging can be used in marketing.
e) Tweets are replacing blogging.
B
62. You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
E
63. The comments of consumers in the blogosphere concerning a company’s products are called ____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback
B
64. The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
a) All of the administrators are volunteers.
b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
e) All of the above are reasons why the content is questionable.
D
65. A Web site that combines content from other Web sites to form new content is called a(n) ______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
E
66. Which of the following is not a social networking site?
a) Facebook
b) YouTube
c) Flickr
d) Wikipedia
e) LinkedIn
D
67. LinkedIn is a _______________________ social networking site that makes money from advertising and services.
a) Training
b) College
c) Business-oriented
d) Video-upload
e) Blogging
C
68. Which type of social network allows users to edit and contribute content posted to a particular site?
a. Wiki
b. Blog
c. RSS
d. Mashup
A
69. A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.
a) RSS
b) Mashups
c) Enterprise Social Networks
d) Microblogs
C
70. Crowdsourcing
a) is only used to research new product ideas.
b) is expensive
c) does not pay contributors
d) places a “call” to a defined group of people.
e) presumes that a large number of enthusiasts can outperform a small group of experienced professionals.
E
71. Which of the following is not an example of crowdsourcing?
a) Posting a task that needs to be completed with a price for completion
b) Posting personal pictures that can be licensed by interested parties
c) Posting a call for out-of-date textbooks
d) Asking for feedback on products and make the feedback publically available
e) Asking for new product ideas and reward those used
C
72. HR departments use social computing applications to assist them in which of the following activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above
E
73. One of the problems that HR departments have with using social computing to recruit is
a) all candidates seek them out
b) they only receive qualified applications
c) they receive many more applications than they can process.
d) social sites each have their own special niche
e) they cannot be used for internal tasks.
C
Social computing has allowed customers
a) To be advocates and influencers.
b) To continue to have to be passive with their interactions with companies
c) To be forced to interact more often with customer service.
d) To be restricted to only posting positive feedback about products.
A
75. Which of the following is true about the impact of social computing on customer service?
a) It’s harder for customers to be heard by a company.
b) Businesses can take their time responding to social media posts.
c) Customers themselves can be used to reduce problems.
d) Businesses will only get negative comments on social media posts.
C
76. The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions
are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking
B
77. Conversational marketing can take place in which of the following forums?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) All of the above
E
78. Using social computing tools to do market research
a) Is only done by consumers
b) Is only done by businesses
c) Is expensive
d) Can foster closer customer relationships
e) Uses only data provided to the business.
D
79. Which of the following is false about social advertising?
a) Social network sites have turned to advertising as a way to make revenue.
b) Viral marketing is effective with social networking
c) Social advertising removes peer pressure from the buying decision.
d) Social advertisements are placed in paid-for media space by companies.
e) Social apps support social interactions and are managed by a company to promote its brand.
C
80. All of the following are used to provide online market research except
a) Recommendations
b) Voting
c) Emails
d) Blogs
e) Reviews
D
81. The monitoring, collection, and analysis of socially generated data is called
a) Social networking
b) Social commerce
c) Social intelligence
d) Social advertising
e) Social capital
C
82. Which of the following tools are not used by marketing professionals to compile market research?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) RSS
E
83. Which of the following social shopping methods contributes to environmental sustainability?
a) Group shopping
b) Peer-to-peer shopping
c) Shopping clubs
d) Social marketplaces
B
84. Which of the following is a type of collaborative consumption?
a) Buying a new book from Amazon
b) Craigslist
c) Renting a car from Hertz or Avis
d) Buying a e-textbook from your bookstore
C
85. Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.
a) Intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup
A
86. Ratings, reviews, and recommendations
a) Are always provided by businesses on their Web site.
b) Are posted by experts.
c) Are posted without compensation.
d) Are an aspect of social shopping.
e) Are not beneficial to the business
D
87. Groupon is an example of ________________
a) Shopping communities and clubs
b) Social marketplace
c) Group shopping
d) Peer-to-peer shopping
e) Collaborative consumption
C
Which of the following is not an example of social shopping?
a) Group shopping
b) Going to Amazon.com to buy a book
c) Shopping communities and clubs
d) Social marketplaces
e) Peer-to-peer shopping models
B
Which of the following is true about social commerce?
a) Social commerce only benefits customers.
b) Social commerce only benefits businesses.
c) Businesses can easily learn about customers’ experiences.
d) Social commerce is only concerned with the selling process.
e) New products are never tested via social commerce.
C
Which of the following is a risk of social computing?
a) The content posted will not be found with a search engine.
b) Employees will be willing to participate.
c) Employees will maintain company privacy.
d) Ignoring negative posts is easy to do.
e) Consumer-generated content is not edited or filtered
E
91. Which of the following is not an example of social commerce?
a) Wendy offers gift cards to online users for funniest response to various challenges.
b) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
c) Disney allows people to book tickets on Facebook without leaving the site.
d) Best Buy has a Web site which can be used to purchase products for pick up in a store.
e) Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product.
D
92. Which of the following is a true statement about the impact of social computing on a business?
a) There is a high cost to using viral marketing
b) It is difficult to gain information about customers
c) A small minority of individuals contribute the majority of feedback and can provide skewed data
d) Social computing does not allow for rapid feedback from customers.
C
93. Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses
B
Building relationships, anticipating needs, and providing special deals for the community’s members is a function of which category of Web 2.0 applications?
a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce
E