IS 194- Exam 4

In 2013, the social gaming market is the fastest growing form of online gaming.
False
The overall size of the online video audience is about the same size as the traditional television audience.
True
Online readership of newspapers is declining by more than 10% a year
False
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline
True
The a la carte revenue model allows users to pay only for what they use.
True
All of the following are examples of technology convergence except:
the iPad.
Amazon Books Publishing.
Apple TV.
smartphones.
Amazon Books Publishing
In 2013, which of the following comprised the largest segment of the online gaming audience?
social gamers
mobile gamers
casual gamers
console gamers
Mobile Gamers
All of the following are true about the newspaper industry except:
-newspaper management has been sluggish to respond to the opportunities on the Internet for news.
-online readership of newspapers is declining.
-newspaper management overly protected content from being distributed by aggregators.
-offline readership of newspapers is increasing.
Online readership of newspapers is declining
In comparison to hours spent at work, the average American adult spends ________ consuming various media.
-a quarter as much time
-a third as much time
-an equivalent amount of time
-twice as much time
Twice as much time
Which of the following is the fastest growing online gaming audience?
casual gamers
mobile gamers
social gamers
console gamers
Mobile gamers
In 2013, total paid online content was estimated to be:
150 million.
1.5 billion.
15 billion.
150 billion.
15 billion
Traditional media programming offers:
high user control and high user focus.
high user control and low user focus.
low user control and high user focus.
low user control and low user focus.
Low user control and low user focus
Digital magazine revenues are expected to ________ over the next few years.
remain stable
more than double
grow 10% a year
continue to decrease
Grow 10% a year
There are approximately ________ online newspapers in the world.
1,000
10,000
25,000
50,000
10,000
All of the following statements about the movie industry are true except:
over 90 million Americans were expected to watch movies online in 2013.
in 2013, consumers paid more for online movie viewing than for DVDs or related physical products.
online movie viewing is growing faster than all video viewing.
Internet and online distribution now make up the largest share of movie revenues.
Internet and online distribution now make up the largest share of movie revenues.
In 2013, which of the following forms of online entertainment produced the least amount of revenue?
radio
TV
games
motion pictures
Radio
All of the following are aspects of content convergence except:
language.
design.
production.
distribution.
Language
All of the following typically favor the elimination of DRM except:
hackers.
technology companies.
content owners.
telecommunications pipeline companies.
Content Owners
Which of the following generates the largest share of media revenues?
video games
television
newspapers
radio
Television
Which of the following is the fastest growing segment of media revenues?
television
home video
Internet media
newspapers
Internet Media
Cannibalization is a major challenge facing book publishers.
True
Internet users consume more media of all types than non-Internet users
True
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
True
Smartphones are an example of technological convergence
True
Which of the following was the most troubled segment of the publishing industry in 2013?
books
magazines
newspapers
periodicals
Newspapers
As of 2013, around how many Kindles of all types have been sold in the United States?
8 million
80 million
800 million
8 billion
800 million
Which of the following is the fastest growing paid content area?
online radio
online games
online music
online video
Online Video
All of the following statements about the television and premium video industry are true except:
the current transition to Internet delivery of television is leading to a decline in traditional television viewing.
television is the largest content provider in the United States.
the largest online video distributor is Apple’s iTunes.
over-the-top entertainment services are a threat to cable television distributors.
the current transition to Internet delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about the wholesale and agency models for selling books is not true?
In the wholesale model, the retailer decides at what price to sell a book to the consumer.
Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
The Justice Department sued Amazon for engaging in predatory pricing.
The agency model was developed in response to Amazon’s pricing strategies.
The Justice Department sued Amazon for engaging in predatory pricing.
Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?
USA Today
Washington Post
Wall Street Journal
The New York Times
NYT
Which of the following statements about the online newspaper audience is not true?
Online newspaper readership is growing at 17% a year.
The online newspaper audience is highly engaged.
The people who read newspapers online tend to be less educated than those who visit YouTube.
Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
The people who read newspapers online tend to be less educated than those who visit YouTube.
Which of the following best describes the online newspaper industry’s revenue model?
mostly successful implementation of the subscription-fee model
struggling to successfully implement a fee-based model
abandonment of the subscription-fee model and return to free model
mix of revenues from classified ad sales and subscription fees
struggling to successfully implement a fee-based model
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline
True
By 2016, online movies are expected to surpass music as the largest form of online revenue in terms of revenue.
True
The average American still spends more time watching television than using the Internet.
True
Videos are the fastest growing form of paid content
True
Approximately ________ of the Internet population in the United States reads magazines online.
one-quarter
one-third
one-half
three-quarters
1/3
Music download networks offer:
high user control and high user focus.
high user control and low user focus.
low user control and high user focus.
low user control and low user focus.
high user control and high user focus.
Which form of online entertainment is expected to generate the most revenue in 2016?
TV
games
music
motion pictures
Motion Pictures
Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?
Netflix
Hulu
Zynga
VUDU
Hulu
All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:
movies are more difficult to move around the Web without detection.
movies typically have far larger file sizes than music tracks.
the movie industry is a concentrated oligopoly.
there are fewer firms competing for distribution rights.
there are fewer firms competing for distribution rights.
In 2013, Amazon’s e-book and media store contained around how many book titles?
about 10,000
about 100,000
about 1 million
about 10 million
1 million
DRM refers to a combination of ________ for protecting digital content.
hardware and software methods
technical and legal means
user and publisher agreements
local and remote policies
technical and legal means
Which of the following is used by the highest percentage of people to read e-books?
PC
e-reader such as a Kindle or Nook
cell phone
tablet computer
e-reader such as a Kindle or Nook
The average user spends more time on Google+ than on Facebook.
False
Most of today’s well-known portals began as search engines.
True
Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.
False
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
Closed bidding permits price discrimination without offending buyers.
True
Around what percentage of Internet users in the United States use social networks on a regular basis?
25 %
33%
50%
67%
67%
Facebook is an example of a(n):
interest-based social network.
affinity community/social network.
general community/social network.
practice network.
General community/SN
Which of the following is the market leader in C2C auctions?
Amazon
eBay
Yahoo
Craigslist
eBay
Which social network functionality allows users to easily post messages to the entire community?
message board
chat
instant messaging
e-mail
message board
When there are few sellers but many buyers, a market will typically be:
neutral (dominated by negotiation).
seller-biased.
buyer-biased.
neutral, in the manner of a stock exchange.
Seller-biased
A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
interest-based social network.
affinity community.
practice network.
sponsored community.
Interest based social network
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
type of product
type of auction
location of auction
bid increments
location of auction
The world’s leading portal/search engine site, in terms of unique visitors, is:
Yahoo.
MSN/Bing.
AOL.
Google.
Yahoo (answer google on test)
In 2013, Facebook visitors spent about ________ hours a month on Facebook.
1.5 hours
3 hours
7 hours
15 hours
7
All of the following types of auctions involve single units except:
English auction.
Dutch Internet.
Japanese auction.
Vickrey auction.
Dutch internet
One of the first online virtual communities was:
The Well.
Myspace.
AOL.
Salon.com.
The Well
In 2012, the total worth of goods sold on eBay was approximately:
$75 million.
$750 billion.
$7.5 billion.
$75 billion.
$75 billion.
All of the following are situations in which markets fail to produce socially desirable outcomes except:
information asymmetry.
monopoly power.
externalities.
network effects.
Network Effects
Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
sealed bid market
English auction
double auction
name your own price auction
Double auction
Which of the following involves e-mailing another seller’s bidders and offering the same product for less?
transaction interception
bid siphoning
shill bidding
persistent bidding
Bid siphoning
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
Consumers in auctions are driven solely by value maximization.
False
Auction prices are always lower than prices in fixed priced markets.
False
Social network participation is one of the most common usages of the Internet.
True
Which of the following statements illustrates the network effects that portals are subject to?
Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market.
The value of the portal to advertisers and consumers increases geometrically as reach increases.
The greater the amount of content provided by a portal, the greater its value to the community.
The greater number of portals available, the greater the potential audience for each.
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following is the original social photo-sharing site?
Vevo
Flickr
Instagram
Tumblr
Flickr
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
discriminatory pricing.
price matching.
bid rigging.
the uniform pricing rule.
Price matching
All of the following statements about social networks are true except
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
much more is spent on advertising on portals than on social networks.
Facebook’s share of the total social market is declining.
the response to display ads on Facebook is lower than on portal sites.
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
A(n) ________, in which the highest bidder wins, is the most common form of auction.
Dutch Internet auction
Japanese auction
English auction
reverse auction
English Auction
All of the following statements are true except:
in auctions, prices may be variable or fixed.
auctions constituted a significant part of B2B e-commerce in 2013.
over a third of procurement officers use auctions to procure goods.
online retail sites are adding auctions to their sites.
in auctions, prices may be variable or fixed.
When there are few sellers but many buyers, a market will typically be:
neutral (dominated by negotiation).
seller-biased.
buyer-biased.
neutral, in the manner of a stock exchange.
Seller-biased
All of the following types of auctions have a seller bias except:
double auction.
Dutch-traditional.
Yankee auction-Internet.
Dutch Internet.
Double auction
All of the following are benefits of auctions except:
more efficient price discovery.
lower transaction costs.
decreased price transparency.
increased market efficiency.
decreased price transparency
Which of the following is not one of the three defining characteristics of a portal?
commerce
content
auctions
navigation of the Web
Auctions
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations
True
Keeping bid increments low increases the number of bidders and the frequency of their bids
True
Priceline’s auctions are seller-biased
False
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
personalization
trigger
utilization
fixed
Utilization
The profit a seller makes at auction is a function of all of the following except:
arrival rate.
auction length.
the number of units for auction.
bid increments.
Bid increments
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Group buying
Winner’s regret
Herd behavior
Bid rigging
Herd behavior
Elance.com is an example of a(n):
demand aggregator.
auction aggregator.
auction solution provider.
professional service auction.
Professional service auction
Which of the following is not a risk or cost of Internet auctions?
delayed consumption costs
equipment costs
price transparency
trust risks
Price transparency
Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue?
MySpace
LinkedIn
Pinterest
Twitter
Twitter
Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
watch lists
proxy bidding
sealed bidding
price matching
Proxy bidding
________ pricing adjusts prices based on the location of the consumer.
Personalization
Utilization
Trigger
Fixed
Trigger
Demand chain visibility is one goal of collaborative commerce.
True
Independent exchanges are the fastest growing form of online B2B e-commerce
False
Private industrial networks are the most prevalent form of Internet-based B2B commerce
True
Collaborative commerce is primarily concerned with the development of a rich communications environment
True
E-distributors operate in horizontal markets
True
All of the following are examples of direct goods in the auto industry except:
sheet steel.
shatter-resistant glass.
rubber molding.
desktop computers.
Desktop computers
Which of the following statements about automated order entry systems is not true?
They are typically owned by the suppliers.
They no longer play an important role in B2B commerce.
They show goods only from a single seller.
They reduce the costs of inventory replenishment.
They no longer play an important role in B2B commerce.
EDI systems:
generally serve horizontal markets.
are seller-side solutions.
are based on a communications standard for sharing business documents.
no longer play an important role in B2B commerce.
are based on a communications standard for sharing business documents.
Which of the following primarily involve long-term sourcing?
e-distributors and exchanges
e-distributors and industry consortia
e-procurement Net marketplaces and exchanges
e-procurement Net marketplaces and industry consortia
e-procurement Net marketplaces and industry consortia
What is the first step in the procurement process?
negotiate price
qualify the seller and its products
issue a purchase order
search for suppliers
search for suppliers
Which of the following is not an important theme of B2B e-commerce in 2013-2014?
concern about supply chain risk
concern about supply chain volatility
concern about the accountability of supply chains
concern about the privacy of supply chains
concern about the privacy of supply chains
Which of the following is not a typical barrier to the implementation of a private industrial network?
It requires participating firms to share sensitive data.
It requires the large network owners to give up some of its independence.
It requires a significant investment of time and money.
It requires a change of mind-set and behavior of employees.
It requires the large network owners to give up some of its independence.
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis.
e-distributor
e-procurement company
exchange
industry consortium
Exchange
Which of the following primarily deal with indirect goods?
e-distributors and industry consortia
e-distributors and e-procurement Net marketplaces
exchanges and industry consortia
exchanges and e-procurement Net marketplaces
e-distributors and e-procurement Net marketplaces
Which of the following is another name for a private industrial network?
Net marketplace
PTX
EDI network
hub-and-spoke system
PTX
An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers.
e-distributor
e-procurement company
exchange
industry consortium
E-distributor
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.
EDI
ERP
CPFR
SCM
SCM
All of the following are potential benefits of B2B e-commerce except:
lower administrative costs.
lower search costs.
lower price transparency.
lower transaction costs.
lower price transparency.
In 2013, the total amount of B2B e-commerce in the United States was approximately:
$4.7 billion.
$47 billion.
$470 billion.
$4.7 trillion.
$4.7 trillion.
EDI document structures are defined by:
a single international standards body.
by individual suppliers and buyers.
industry committees.
each purchaser
industry committees.
Lean production is an extension of just-in-time production methods.
True
Industry consortia are usually owned collectively by the major firms participating in the consortia, while private industrial networks usually are created by a single sponsoring company.
True
Private industrial networks typically involve manufacturing and related support industries
True
EDI began as a(n) ________ system.
document automation
document elimination
continuous replenishment
MRP
Document automation
All of the following are potential benefits of B2B e-commerce except:
increased production flexibility.
increased product cycle time.
increased opportunities to collaborate with suppliers and distributors.
increased visibility and real-time information sharing among all participants in the supply chain network.
increased product cycle time.
Which of the following primarily serve horizontal markets?
e-distributors and exchanges
e-distributors and e-procurement Net marketplaces
e-procurement Net marketplaces and industry consortia
exchanges and industry consortia
e-distributors and e-procurement Net marketplaces
Which of the following is not a characteristic of the use of social networks in B2B e-commerce?
It is typically unstructured.
It helps develop a more personal relationship between participants in the supply chain.
It enables participants to make decisions based on current conditions.
They are always private.
They are always private.
Which of the following is the fastest growing form of B2B e-commerce?
e-distributors
exchanges
private industrial networks
industry consortiums
private industrial networks
Which of the following is not a current major trend in B2B e-commerce?
Large firms move toward consolidating regional B2B systems into global systems.
Over 60% of B2B firms use Twitter and other social networks to enable collaboration.
Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chains.
B2B systems move to data storage on cloud providers and away from individual corporate data centers.
Large firms move toward consolidating regional B2B systems into global systems.
An ________ primarily serves businesses that primarily buy indirect goods on a spot purchasing basis.
e-distributor
e-procurement company
exchange
industry consortium
E-distributer
Private industrial networks are direct descendants of:
e-procurement Net marketplaces.
existing EDI networks.
independent exchanges.
industry consortia.
Existing EDI networks
Which of the following is not one of the major developments in supply chain management over the past two decades?
supply chain simplification
EDI
accountable supply chains
cloud computing
Cloud computing
Regional supply chains provide lower short-term costs, but higher, longer-term risk protection.
False
Walmart has one of the most efficient B2B supply chains in the world.
True
Industry consortia are more focused on optimizing short-term supply relationships than independent exchanges, which tend to focus more on long-term transactions
False
An exchange is an independently owned online marketplace that connects many suppliers and buyers
True
All of the following have led to the development of outsourcing of manufacturing around the world except:
technology.
globalization of trade.
environmental concerns.
high levels of wage disparity between the developed and undeveloped worlds.
Environmental concerns
Which of the following is not one of the major developments in supply chain management over the past two decades?
supply chain simplification
EDI
accountable supply chains
cloud computing
Cloud computing
Which of the following primarily deal with direct goods?
e-distributors and independent exchanges
exchanges and e-procurement Net marketplaces
exchanges and industry consortia
e-procurement Net marketplaces and industry consortia
exchanges and industry consortia
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
e-distributor
e-procurement Net marketplace
exchange
industry consortium
E-procurement
All of the following are weaknesses of EDI except:
EDI is not well suited for electronic marketplaces.
EDI lacks universal standards.
EDI does not provide a real-time communication environment.
EDI does not scale easily.
EDI lacks universal standards.
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
e-distributor
e-procurement company
exchange
industry consortium
e-distributor