Introduction to Business: Chapter 10 Study Guide

is marketing non-paid promotional communication presented by the media?
no
is a marketing mix the blending of product, distribution, price, and promotion?
yes
does a focus group involve observing the actions of consumers?
no
is it easier to control the quality of a service than the quality of a product?
no
does convenience affect the price consumers are willing to pay for a product?
yes
is a product’s route from the producer to the consumer it stream of revenue?
no
does personal selling always involve face-to-face contact with its customer?
no
is mass promotion less expensive than personalized promotion?
yes
setting and communication the value of products and services
pricing
a unique identification for a company’s products
brand name
an activity consumed at the same time it is produced
service
a specific group of consumers with similar wants and needs
target market
an amount added to the cost of a product to establish the selling price
markup
communication used to inform, persuade, and remind
promotion