process a customer goes through in deciding to make a purchase.
creating and distributing content across the web first that users find valuable and relevant, driving visitors to the website.
entire process of developing customer demand for a product or service.
highly qualified sales lead.
creating visibility on the Internet that brings visitors to the website/blog.
customer request for information that identifies the person or firm as a potential purchaser
KPI (key performance indicator)
a metric that has been identified as an important measure or benchmark of business performance
a web page designed to receive visitors who are coming to the site as a result of a link from another site.
dividing leads into categories based on their purchase readiness stage.
identifying sales prospects.
determining whether a prospect has the characteristics necessary to make a purchase.
Microsite (or minisite)
a collection of web pages, often created for a particular subject or for a temporary period of time that has a URL different from that of the parent site.
marketing to customers who have given explicit permission to be contacted.
a way of describing different groups of customers by giving them a unique personality.
QR (quick response) code
a scanable matrix that links to a location on the web.
essentially a story about how a customer goes about purchasing a product.
sales lead that meets few if any of the qualification criteria.
the three basic marketing strategies
Acquisition, conversion, and retention and customer value growth
Best strategy for B2B
generating high quality leads