Internet Marketing Quiz 1

Infomediary Model
Model for: website that gathers and organizes large amounts of data and acts as an intermediary between those who want the info and those who supply the info
i.e. GOOGLE, NIELSEN RATINGS, INFOUSA
Merchant Model
Model for: wholesalers and retailers of goods and services
i.e. AMAZON.COM, BEST BUY (CLICK AND MORTAR)
Manufacturer Model
Model for: a company that creates a product or service provides them directly to the consumer (distribution straight to consumer)
i.e. DELL, NEW YORK TIMES
Affiliate Model
Model for: purchase opps. wherever people may be surfing; offers financial incentives to affiliated partner sites
i.e. AMAZON.COM REVENUE SHARING SERVICE
Value Prop.
3 Ingredients
quantified value
relevant to consumer
unique qualities that set it apart from competition