International Marketing Mistakes & International Culture

advertisement
something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement
slogan
a word or phrase that is easy to remember and is used by a group or business to attract attention
gesture
a movement of your body (especially of your hands and arms) that shows an idea or a feeling
bow
to bend forward at the neck or waist as a formal way of greeting someone or showing respect
abroad
in (or to) a foreign country
implied
indirect
costly
having a high price; expensive
greeting
something you say or do when you meet someone
infer
to guess something based on information you have
misconception
mistaken idea
ethnocentrism
…the belief that your own culture’s way of doing things is better than other cultures
values
…people’s basic beliefs about right and wrong, good and bad, important and unimportant
customs
…common social practices
attitude
…way of thinking or acting
manners
…ways of acting that society believes are polite
ethic
a belief that something is very important
commercial
an advertisement on radio or television
brand
a category of products that are all made by a particular company and all have a particular name