industry sectors and channel management strategy

sectors of industry
divided into 3 sectors
3 sectors
– primary raw materials
-secondary processing/ manufacturer of raw materials
-tertiary providing services
chain of production
products move through the three sectors before being sold to the users. This is called the chain of production or the supply chain
Adding Value
at each stage in the chain of production value is added to the product (Unity)
ways to add value
-quality
-brand
-convenience/location
-modification/production
-function/design
Channel Management
-plays part of the 4 P’s
-a process by which a marketer ensures the effectiveness of its middleman (people who buy and resell the firm’s products)
channel members
-producers and manufacturers
-wholesalers
-distributors
-online retailers
-traditional retailers
gain distribution
getting in the store