IAB-Media-Math-Formulas

CPM – (CPM Formula) (Cost Per Mille)
Cost ÷ Imps x 1000
Cost – (CPM Formula) (Cost Per Mille)
CPM x (Imps ÷ 1000)
Impressions – (CPM Formula) (Cost Per Mille)
(Cost ÷ CPM) x 1000
CPC – (CPC Formula) (Cost Per Click)
Cost ÷ Clicks
Cost – (CPC Formula) (Cost Per Click)
Clicks x CPC
Clicks – (CPC Formula) (Cost Per Click)
Cost ÷ CPC
CTR – (CTR Formula) (Click Through Rate)
(Clicks ÷ Imps) x 100 ||| is a percentage
Clicks – (CTR Formula) (Click Through Rate)
Imps x (CTR ÷ 100)
Impressions – (CTR Formula) (Click Through Rate)
Clicks ÷ (CTR ÷ 100)
CPL – (CPL Formula) (Cost Per Lead)
Cost ÷ Leads
Cost – (CPL Formula) (Cost Per Lead)
Leads x CPL
Lead – (CPL Formula) (Cost Per Lead)
Cost ÷ CPL
CPA – (CPA Formula) (Cost Per Action)
Cost ÷ Actions
Cost – (CPA Formula) (Cost Per Action)
Actions x CPA
Actions – (CPA Formula) (Cost Per Action)
Cost ÷ CPA
CPE – (CPE Formula) (Cost Per Engagement)
Cost ÷ Engagement
Cost – (CPE Formula) (Cost Per Engagement)
Engagement x CPE
Engagement – (CPE Formula) (Cost Per Engagement)
Cost ÷ CPE
Site Index – Formula
(% Composition of site ÷ % composition of base audience) x 100
ER – (ER Formula) (Engagement Rate)
(Engagement ÷ Imps) x 100 ||| is a percentage
Engagement – (ER Formula) (Engagement Rate)
Imps x ER
Impressions – (ER Formula) (Engagement Rate)
Engagement ÷ ER
eCPM – (eCPM Formula) (Effective CPM)
Total Cost ÷ Total Imps x 1000
CPS – (CPS Formula) (Cost Per Sale)
Cost ÷ Sales
Cost – (CPS Formula) (Cost Per Sale)
Sales x CPS
Sales – (CPS Formula) (Cost Per Sale)
Cost ÷ CPS
CR – (CR Formula) (Conversion Rate)
(Conversions ÷ Clicks) x 100 ||| is a percentage
Conversions – (CR Formula) (Conversion Rate)
Clicks x CR
GRPs – (GRPs Formula) (Gross Rating Points)
Reach x Frequency
Reach – (GRPs Formula) (Gross Rating Points)
GRPs ÷ Frequency
Frequency – (GRPs Formula) (Gross Rating Points)
GRPs ÷ Reach
ROAS – (ROAS Formula) (Return on Ad Spend)
Rev ÷ Cost
ROI – (ROI Formula) (Return on Investment)
(Rev ‐ Cost) ÷ Cost
BR% – (BR Formula) (Bounce Rate) (Email Marketing Metrics)
(Bounce ÷ Total Sent) x 100 ||| is a percentage
OR% – (OR Formula) (Open Rate) (Email Marketing Metrics)
[Opens ÷ (Total Sent – Bounced)] x 100 ||| is a percentage
CR% – (CR Formula) (Conversion Rate) (Email Marketing Metrics)
(Conversions ÷ Total Opens) x 100 ||| is a percentage
UOR% – (UOR Formula) (Unique Open Rate) (Email Marketing Metrics)
(Unique Opens ÷ Total Imps) x 100 ||| is a percentage
Opt-out Rate% – (Opt-out Rate Formula) (Email Marketing Metrics)
Opt‐outs ÷ (Total Sent – Bounced) x 100
Response Rate% – (Response Rate Formula) (Email Marketing Metrics)
Responses ÷ (Total Sent – Bounced) x 100