HFT2750 – FINAL

The average Orlando M&C attendee tends to fall in the lower socio-economic bracket.
False
What kind of codes must a planner be familiar with when preparing a convention or exposition?
Fire, Zoning, Sanitation: ALL OF THE ABOVE
Meeting planners, ideally, are those who:
Love to multitask, Have broad interest, Enjoy problem solving: ALL OF THE ABOVE
Which of the following is most true about meeting and events?
Associations are concerned about price and the attractiveness of the location.
A ________ is based on a 10′ × 10′ grid with smallest allowable exhibit being that size.
Standard booth
Careers in the MEEC industry include all of these (Wedding Planner, Meeting Planner, Event Planner) except:
Urban Planner
Which of following is a major division or segment of the tourism/ hospitality industry?
Transportation, Shopping, Attractions: ALL OF THE ABOVE
Most DMO’s we discussed use a funding model commonly known as a ____?
PPP
Why do exhibitors attend trade shows?
Opportunities to meet trade media, To brand their name in the industry, New product roll-out: ALL OF THE ABOVE
APEX was created by the CIC, what is the meaning of APEX?
Accepted Practice Exchange
According to the CIC Economic Impact Study shared in class, the total direct spending from M&C business amounted to ____ in direct spending and created _____ jobs in the US:
263B, 1.7M
Meeting Planning as a recognized profession did not really develop until 1972 when ______ was founded.
MPI
As a meeting planner, cost of transportation and lodging is an important consideration when choosing a city.
True
According to data recently shared in class, 85% of Meeting and Event programs are booked in facilities that offer sleeping rooms.
True
Convention Centers are always profitable.
False
What is the top reason to have a meeting face to face?
To learn from peers
All of the following items are contained on a RFP except:
Price of rooms
The primary business for most hotels is?
Sleeping Rooms
Most convention centers are owned by:
Government public agencies
As discussed in class, Surf Expo is an example of a _______which has set appointments between buyers and sellers.
Marketplace Show
Convention Centers usually have sleeping rooms.
False
Meetings and events can be held basically anywhere that there is space.
True
Based upon the tourism data shared in class, Orlando’s visitor mix is approximately ___ leisure and ___ business travel.
80% / 20%
Using the attached Florida Ballroom file answer the following question. You have a group of 600 and need to plan a general session with classroom style seating in the morning immediately followed by 6 concurrent breakout sessions, each session accommodating up to 110 people? Can this ballroom accommodate your needs?
No
To be profitable, the show organizer must find the right mix of:
Service contractors, Facilities, Buyers and sellers: ALL OF THE ABOVE
What is the definition of a meeting planner?
Those people who plan and organize gatherings
Hotels always charge for their meeting space.
False
Using the attached Florida Ballroom file answer the following question. What type of seating would you recommend for a networking reception of 800 in this space?
Mostly use cocktail highboy tables with some rounds of 8
A DMO/CVB is generally supported by:
private membership, transient room taxes, government budget allocations: ANY OR ALL OF THE ABOVE
Seasonality is a big factor in setting rates. The gap between the high occupancy season and low occupancy season is called a(n)?
Shoulder
What does a convention center not have?
Sleeping rooms
Using the attached Florida Ballroom file answer the following question. You have a group of 1,400 and need to plan a general session. Will the Florida Ballroom accommodate your group?
Yes, but only with Theater Seating
What does our industry refer to as large gatherings with an educational and exhibit or exposition component?
Conventions
Orlando is a desirable destination for both leisure and business travelers alike. From an destination perspective, Orlando strategically targets the M&C segment because _________.
M&C groups create consumer demand and help to fill Orlando’s hotels, restaurants, and attractions, On average, business travelers spend more money per person, M&C groups help to level out the seasonality of leisure tourism: ALL OF THESE ARE REASONS ORLANDO TARGETS THIS SEGMENT
All of the following are general services that CVBs provide to meeting professionals except: (providing hotel room counts and meeting space statistics, acting as a liaison between the planner and the community, providing a vast information database that functions as one-stop shopping)
contract the best hotel deals for the client
Which groups tend to be the most price sensitive?
SMERF
A utilitarian space designed more for its ability to withstand the abuse of heavy tradeshow traffic than for its beauty is called a(n)?
Exhibition Hall
We reviewed the top 10 meeting destinations in the US. Which of the DMO’s we discussed does not rely on membership dues to fund it?
Las Vegas
Which of the following usually has the biggest effect on attendance?
Location
An event where suppliers present goods to business buyers and is not open to the public is a
Trade Show
What are the trips that companies reward their top performers based on stated criteria?
Incentive trips
We discussed the average consumer profile for Orlando Meeting attendees. Which of the following statements is FALSE?
Most stay in mid-price hotels
What is the goal of APEX?
set guidelines to “Speak the same language”
This company provides exhibitions with things such as freight handling, audio, telecommunications needs, storing, installation and more.
Exhibition Management Company
What is a characteristic of association meetings?
ALL ARE CHARACTERISTICS: Attendees are responsible for registration, hotel, transportation, and other similar expenses, They tend to be large, and there are generally a few hundred to a few thousand attendees, Attendance is voluntary.
What is the overall job of a DMO?
to sell a destination
Which of the following is a type of meeting?
ALL OF THE ABOVE: Trade show, Symposium, Convention
Small group sessions, panels, workshops or presentations, offered concurrently within the meeting, formed to focus on specific subjects are commonly referred to as:
Break-out sessions
What sector holds the most meetings though many of their meetings are small?
Corporations
Which of the following is not an example of direct revenues?
Taxes
A meeting planner registers guests.
True
What is a type of corporate gathering?
ALL OF THE ABOVE: Training meeting, Management meeting, Board meeting
Trade fairsbegan in America during the English Colonial period.
False
What is the goal of APEX?
“Speak the same language”
_________________ are created by grouping standard booths together into blocks of four, nine, or larger configurations. They have aisles on four sides and can be an excellent format for a medium-size company.
Island booths
The _______ has developed a specific set of guidelines as to what constitutes a conference center.
IACC
A utilitarian space designed more for its ability to withstand the abuse of heavy tradeshow traffic than for its beauty is called a(n):
Exhibition Hall
One of the cruise ship’s greatest strengths as a meeting facility is:
The relative isolation of the venue
The gap between the high-occupancy days in a convention’s room pickup pattern is called a(n):
Shoulder
Which of these is most likely to be owned by a family or a closely held corporation?
Retreat facility
Organizations of persons having a common interest, such as professional, industry, education, scientific, or social, are:
Associations
Which sector holds the most meetings?
Corporations
Trade shows are exhibits of products and services that are open to the public and may either be part of a convention or stand alone.
False
What does “EMC” stand for?
Exhibition Management Companies
What is the most common form of marketing an exhibition?
Advertising in a trade publication
A(n) ___________ is based on a 10′ x 10′ grid with the smallest allowable exhibit being that size.
Standard booth
What does the MEEC industry refer to as large gatherings with an educational and exhibit or exposition component?
Workshops
All of the following are certificate programs that DMAI provides to meeting professionals except:
CERM
Trade fairs began in
Europe
Factors that an exhibition management company considers when determining the location for a trade show or exhibition are the location cost and the ideal attendance level.
True
What are the trips that companies reward their top performers based on stated criteria?
Incentive trips
The association’s board of directors typically meets several times a year to provide collective advice and direction to the association. These meetings are known as board meetings.
True
What is both a convention center’s strength and weakness?
Size
Which of the following usually has the biggest effect on attendance?
Location
Which of the following “communities of practice” is not built during a meeting/gathering?
Off-site venues
The DMAI is the only association that exclusively represents DMOs.
True
All of the following are reasons why DMOs are valuable to a meeting planner except:
Their rates are competitive with those of other industries.
Meeting planners can both access their organizations’ post-convention history and receive reports via DMAI’s Meeting Information Network (MINT) database.
True
DMOs keep track of what information concerning hotels?
ALL OF THE ABOVE: Room counts, other meetings coming to the area, hotel meeting space data.
The money that comes out of the pockets of the attendees of a convention is known as:
Direct Spending
Conventions can be held anywhere there is space.
True
_________are expositions that are open to the public.
Consumer Shows
What type of meeting is usually led by an expert and allows participants to voice their views and experiences?
Educational Meeting
What does “SMERF” stand for?
Social Military Educational Religious Fraternal
What is a typical business-to-business event?
Trade Show
Every show organizer should have a crisis management plan that addresses the more likely types of emergencies, such as fire, food-borne illness, demonstrations, bomb threats, terrorism, and natural disasters.
True
What does a convention center not have?
Sleeping rooms
A DMO is generally supported by:
Any or all of the above: Government budget allocations, Transient room taxes, Private memberships
A planner’s greatest concern when planning an outdoor event is the weather.
True
All of the following are specific services that DMOs provide to meeting professionals except:
Providing security for the event
Cities derive more than 50% of their income from MEECs.
True
Consolidation shows are open to both industry buyers and the general public.
True
For the most part, ____________ are small, well-appointed facilities specifically designed to enhance classroom-style learning.
Conference centers
What is the overall job of a DMO?
To sell a destination
The APEX definition of a symposium is:
A meeting of a number of experts in a particular field, at which papers are presented and discussed by specialists on particular subjects with a view to making recommendations concerning the problems under discussion.
Which of the following statements is true of DMOs?
DMOs work with both large and small group meetings.
Which of the following is not one of the seven major divisions of the hospitality industry?
Meetings
Public exhibitions do not require much promotion to be successful, because exhibitors bring in their own audiences.
False
Which of the following does not organize a meeting?
DMPs (Dependent Meeting Planners)
Most convention centers are owned by:
Government public agencies
DMOs are synonymous with Convention and Visitor’s Bureaus (CVBs).
True
What is the meaning of APEX?
Accepted Practice Exchange
A(n) _________ is a display of products without the intent of sale.
exposition
The DMAI offers meeting professionals an RFP site to seek professional assistance in planning a meeting.
True
The central database that DMAI provides for a DMO’s use is called:
MINT
In the United States, federal antitrust laws prohibit DMOs from discussing pricing policies with hotels under consideration.
True
Which of the following is true about meetings and gatherings?
Associations are concerned about price and the attractiveness of the location.
A major difference between associations and corporate gatherings is:
None of the above: Association meetings are attended by Board of Directors only, Conference fees are paid with annual convention revenue., Association attendance is mandatory.
The number-one reason attendees voluntarily go to events is for networking.
True
Who are able to attend stockholders meetings?
Anybody who holds shares of a company
What type of association meeting is usually the smallest?
Board meetings
Which of these sectors holds more meetings than any of the others, though their meetings are smaller than the meetings of other sectors?
Corporations
An amphitheater is an outdoor theater with no roof except for over the stage.
True
In which way do corporations fund their meetings?
They include meeting costs in their operating budget
What is an example of a service contractor?
All of the above: Electrician, Florist, Registration company
________ is defined as any paid form of non-personal communication about the event.
Advertising
When planning a meeting or event, planners will develop a(n) ___ which will detail their program needs to submit to suppliers, often including CVB’s and DMC’s, for consideration and response.
RFP
What questions should you ask when planning a special event?
You should ask all of these questions: Who is coming? Why are they coming? Where will the event be?
Very small, interactive sessions designed to cover very specific tops of interest, usually with no more than 12 people is a:
Roundtable
Typically a celebrity keynote speaker is hired:
as a “hook” to interest people
Who is the largest GSC?
Freeman
According to the instructor, how can you help to differentiate yourself and make the most of your time and experience while you are at Rosen College?
All are important: get as much experience as possible, network and build industry relationships, have an excellent work ethic
All of the following tasks are associated with general service contractors except:
supervising exhibitors
“Drayage” refers to:
All of the above: The price paid for having trucks transport products, Managing the flow of trucks coming in and out, Overseeing the storage of crates and boxes during the show
Which of the following is not a fixed cost?
copies of the agenda or program
Which of the following is not a SMART objective?
meaningful
When is a good time to hold a music festival in Colorado to drive additional visitation during shoulder seasons?
Summer Off-Season months to utilize space and rates
What does CMP stand for?
Certified Meeting Professional
A statement that clearly defines who, what, when, where and why of an event is a _____ and it is usually crafted in the ____ stage:
Vision statement, research
A DMC does not usually require ________ to start their business.
Extensive capitol
Which of the following is not a service that a DMC offers?
Actual sleeping rooms
Target marketing is the best understood by clearly defining who wants to attend a certain type of event.
True
Which of the following terms means the physical environment, such as roads, water, and electricity?
Infrastructure
After receiving an RFP, interested suppliers will then send a ______ to the planner which outlines their offerings and pricing for the planner’s consideration.
Proposal
The General Service Contractor is hired by the ________ to handle general duties necessary to produce the Show on-site.
Show manager
DMC Field staff includes all but which of the following?
Concierge
We discussed the 4 P’s of marketing in class. The upcoming Bridal Expo some of your classmates are planning would best be considered a ________ element?
Product
All but which of the following is typical of the General Session?
is attended on an as-needed basis
We discussed the 4 P’s of marketing in class. The upcoming Ford events at UCF some of your classmates are planning would best be considered a ________ initiative for Ford Motor company?
Promotional
Customers contract with a DMC to:
All of the above: The voice of experience on logistics, local supplies and the viability of local components, Add a critical important element to the team – local knowledge, Add a layer of local professional management at the destination level
For association meetings program content is:
All of the above: not a one size fits all proposition, developed months in advance, used extensively in marketing to potential attendees
Unionized labor is not an important element in putting together an event or tradeshow in Chicago
False
A special event can bring organizations together for:
All of the above: the purpose of fundraising, establishing the community as a destination, stimulating the local economy
DMC management Companies are hired by meeting planners to ________ to important Corporate and Association gatherings:
Provide local knowledge and expertise & Suggest city destinations (A & B)
The “who” of the planning progress is?
The host organization of the event
Which of the following is not a client segment of the DMC business?
All of the above are segments of the DMC: Pharmaceutical and corporate, Incentive European, Associate
Anyone who provides a product or service for the exhibitor or show management during the actual show or conference is known as a____:
service contractor
What type of permit is not used for staging a special event?
Tobacco/Smoking permit
Details of a contract should include:
All of the above: Location, Dates, Costs
All of the following are benefits of using a volunteer speaker except:
Creates a sense of belonging among the participants
What does ISES stand for?
International Special Events Society
Program planning for associations usually begins:
months and sometimes years before the event
General Service Contractors perform which of the following?
All of the above: Hire and manage labor, Oversee storage of crates, Keep standing contracts with unions trades people
Over the years, Service Contractors have not expanded the scope of their activities to match the growing sophistication of MEEC.
False
The largest percentage of a DMC’s business is usually transportation.
True
How can people in a specific industry differentiate themselves?
by becoming certified
Which is not considered part of production elements?
catering
What is meant by a “right to work” state?
Trades people are not required to be in a union
According to class discussion, the majority of revenue generated from Meetings, Conventions, and Expositions comes from registration fees.
True
An intimate presentation most often used to share research within academic or medical conferences:
Poster Session
A financial objective of most association meetings is to generate a deficit.
False
A key difference between corporate and association meetings is that attendance is often:
mandatory for corporate meetings
Which of the following elements have a distinctive role in attracting an attendee to a special event?
All of the above: Sales Promotion, Direct Marketing, Publicity
One bar or bartender per every 100 guests is standard and recommended.
True
An example of a hallmark event is:
The Olympics
What is a well brand?
House liquor
The General Service Contractor is hired by the owner of the company that is in the show to handle the general duties necessary to produce the Show on site.
True
A DMC’s suppliers:
Are partners in delivering the final program content
Unionized labor is not an important factor in putting together an event or a tradeshow.
False
A DMO and a DMC are basically the same.
False
What is an exhibition appointed contractor?
The company that is appointed by the exhibitor
Communicating directly with the target customer for an event that will generate a response is:
Direct marketing
Catering at a facility that has its own permanent kitchens and function rooms is:
On-premise catering
Well Brands are generally the most expensive brands of liquor.
False
What is hand service?
Seated guests are served by a server wearing white gloves.
Target marketing is best understood by clearly defining who wants to attend a certain type of event.
True
Disassembling booths and packing them into crates and onto trucks is called:
Teardown
The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.
False
DMO stands for Destination Marketing Organization.
True
Depending on where you are in the world, a person who manages a tradeshow is known as a Service Contractor, show manager or an event manager or an event producer.
True
Fam trips must be carefully designed so that there is no sense of impropriety in the choosing of the family.
False
According to the food consumptions guidelines in this chapter, a light eater will eat 8 + hors d’oeuveres in a 2-hour reception with dinner following.
False
Transportation of materials, booths, exhibits, and so on along with their temporary storage in the host city is:
Drayage and warehousing
High-quality, expensive liquors such as Crown Royal or Hanger One Vodka are known as:
Premium Brands
Which of the following is not an example of a corporate meeting?
Political convention
DMC stands for Destination Management Conference.
False
When do the negotiations between the meeting planner and the sales department of a facility begin?
As soon as the planner receives a written bid from the facility
Over the years, service contractors have not expanded the scope of their activities to match the growing sophistication of MEEC.
False
What is the space requirement for a comfortably crowded reception?
7 ½ square foot per person
Which of these items is not typically considered and addressed by a DMC in the proposal stage?
Length of meeting
When is a good time to hold a music festival in Colorado?
Summer off-season months to utilize space and rates
A DMC does not require_______.
Extensive capital
A statement that clearly defines the who, what, when, where, and why of an event is a:
Vision statement
All of the following tasks are associated with service contractors except:
Supervising exhibitors
The process for hiring service contractors is through a GSC.
False
Which of the following is a variable cost?
All of the above are variable cost: Gift bags, Food & Beverage, Name badges
The text recommends that a way to sve money on food and beverage is to make receptions shorter – reducing the before dinner reception from two hours to one.
True
National sales meetings, training meetings, product introductions, and dealer/customer meetings are all examples of what type of meeting?
Corporate meetings
DMCs do not serve:
Tour groups with random participants
The first stage of the sales process of DMC’s is to discover new business opportunities and pursue those leads.
True
As a result of the Tailhook Scandal:
Hotels could no longer claim ignorance concerning parties on the property.
It is the general service contractor’s responsibility to move the freight in and out of the facility, manage the flow of the trucks coming in and out of the facility, and the storage of the crates and boxes during the show.
True
Program planning for associations usually begins:
Months and sometimes years before the event
The price for drayage is based on:
Weight
General service contractors perform which of the following?
All of the above: Hire and manage labor, Oversee storage of crates, Keep standing contracts with unions and trades people
Orchestrating a special event takes all but which of the following?
A CMP certification
The basic steps in the business process before a DMC is hired include all but which of the following?
Developing a proposal based on the potential client’s guidelines
ROI stands for Revised Organization Investments.
False
According to the food consumptions guidelines in this chapter, a heavy eater will eat 16 + hors d’oeuveres in a 2-3 hour reception with no dinner following.
True
The first thing a planner needs to determine is (1) Who is the group? and (2) Why are they here?
True
Which of the following is not a segment of the DMC Signature Events?
All of the above are segments of the DMC.
DMCs must be legally insured for business liability as well as workers’ compensation and automobile insurance.
True
The term “drayage” refers to:
All of the above: The price paid for having trucks transport products, Overseeing the storage of crates and boxes during the show, Managing the flow of trucks coming in and out
The General Service Contractor is hired by the show manager to handle the general duties necessary to produce the Show on site.
True
What part of the planning process is often forgotten when applied to meetings?
Evaluating the event
Which of these is not one of the six key elements involved in the cost of the event?
Legal costs
Which of the following is not a part of a fam-trip?
The planner’s association or company is legally obligated for the expenses.
According to the text, cities in the Rocky Mountains need to make their profits with special events during the ski season when the most visitors are there.
False
How many hors d’oeuvres will a guest that is a light eater consume during a reception that is less than two hours with dinner following?
3 to 4 pieces
When planning a menu, you should use your personal preferences.
False
The following are all types of table in a room setup except:
All are possible table set ups: Half moon, Serpentine, Rectangle, Rounds
Parol evidence means evidence of written agreement.
False
Attrition clauses are also called:
Both a and b : Slippage clauses, performances clauses
The stages of risk management are: Preparedness, mitigation, risk, recovery.
False
Many hoteliers, particularly those who have been in the industry for many years, sum up meeting negotiations with this simple maxim: “Dates, Rates and Space – You Can Only Have Two.”
True
The text gives the advice to never sign a contract in which major items like room rates are left to future negotiation.
True
Which of the following does not need to be contained in a valid written contract?
The mailing addresses of the parties
For an offer to be accepted, the acceptance must be unequivocal and in the same terms as the offer.
True
The primary source of hotel revenue is:
Sleeping room revenue
Catered food and beverage generates the major share of hotel revenue, so this is often the biggest concern to hotels.
False
Attrition clauses (sometimes referred to as performance or slippage clauses) provide for the payment of damages to the hotel when a meeting organizer fails to fully utilize the room block specified in the contract.
True
Bandwidth is the amount of information that can pass through a communications line. The more bandwidth, the more information (number of emails, hits to a social networking site) can occur simultaneously.
True
Which of the following is not a suggestion by the text of an opportunity to go green?
Decorate with reusable plastic flowers and plants
The new standards about green meetings that will be the only ASTM certified standards will be called the:
APEX Green Meeting Standards
Which of the following should be considered in the calculations for bandwidth needed at a conference?
All of the above: Message centers, E-mail kiosks, Web conferencing
According to the text, which of the following is not one of the “Six Sins of Greenwashing”?
The sin of political correctness
All of the following are identified by the text as small steps to go green except:
All of the above
All of the following are ways that technology has impacted convention centers except:
All have impacted convention centers: Online registration, Using the intering for marketing, The development of portable electronic storage devices
According to experts quoted in the text:
“It’s a buyer’s market and buyers appear to want green.”
The so-called “triple bottom line” of reasons to go green is called:
People, planet, and profit
According to the text, examples of the opportunities to reduce, reuse, and recycle include:
All of the above; collecting name badges, using real china for meals, adding recycle bins