Four P’s of Marketing

The product idea should be concept tested or piloted prior to attempting to manufacture it.
We will want to sell our product at the right price, using some strategy that makes sense. We may use a target-cost pricing strategy, a penetration pricing strategy, or a high/low pricing strategy.
The place where we will sell our product might be a retail store, the Internet, or through telemarketing.
How we let potential customers know about our product–sales promotions, advertising, or publicity.